Tricks of the Trade(mark)

Recent Episodes

Our Unique Patent Pending Tool at EMP&A

Posted August 17, 2022 • 00:05:26

Have you ever wondered how our firm at EMP&A manages several hundred trademark filings each year? Over the past 15 years we have developed an amazing...

Examples of Great Branding

Posted August 10, 2022 • 00:06:01

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they...

Trademarks: Measure Twice Cut Once

Posted August 3, 2022 • 00:03:03

Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection....

What Are Common Law Trademark Rights?

Posted July 27, 2022 • 00:03:43

Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are...

Prior Preparation Prevents Poor Performance

Posted July 20, 2022 • 00:04:45

In this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark...