Tricks of the Trade(mark)

3 Things I Learned in Law School That I Apply to Trademarks Everyday

In this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode.

The...

How to Protect a Book Title

Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors...

How NOT to Protect Your Trademark?

In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and...

Recent Study Shows How Companies That File Trademarks are More Profitable

Trademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study...

Why Restaurants Need Trademark Protection

Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services....