Tricks of the Trade(mark)

Recent Episodes

Branding Lessons from Formula1

Posted June 8, 2022 • 00:06:25

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.

The post

The Value of a Great Logo

Posted June 1, 2022 • 00:04:42

A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great...

The Value of a Great Slogan

Posted May 25, 2022 • 00:08:33

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one.

The...

Update on Trademark Backlog at the USPTO

Posted May 18, 2022 • 00:05:17

Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications...

Preview of Building a Bold Brand on Audio and Video

Posted May 17, 2022 • 00:06:01

Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format,...