Tricks of the Trade(mark)

Recent Episodes

How to Use Proper Copyright Notice

Posted November 10, 2021 • 00:05:06

There is a lot of confusion about the benefits of using a copyright notice, and when and how to properly use the copyright symbol and notice. In this...

The Time I Got a Negative Review

Posted November 3, 2021 • 00:04:02

Erik once received a negative review from a client, amidst dozens of positive ones. Erik explains why he has never challenged the review as there can...

Fall 2021 USPTO News Roundup

Posted October 27, 2021 • 00:08:34

From the length of trademark application filings to the Trademark Modernization Act, and the influx of filings from China, there are significant USPTO...

Trademark Registration: The Whole is Greater Than the Sum of Its Parts

Posted October 20, 2021 • 00:05:33

There are numerous benefits to trademark registration. Each is critically important, but when all of them are put together, it creates a trademark fortress....

Key Trademark Search Terms

Posted October 13, 2021 • 00:04:47

Before searching to clear a trademark, brand owners ought to know about the difference types of searches available as well as their depth and breadth....