Tricks of the Trade(mark)

Recent Episodes

Most Valuable Trademark Features of the USPTO Website

Posted October 6, 2021 • 00:08:27

There is a plethora of trademark information and resources available from the USPTO.gov web site. In this episode Erik highlights what he believes are...

The 5 Most Common Trademark Application Mistakes and How to Fix Them

Posted September 29, 2021 • 00:07:15

There are many different mistakes that can affect a trademark application. Erik reveals the five most common mistakes applicants make and how to avoid...

How to Water Your Brand for Growth

Posted September 22, 2021 • 00:05:36

A plant needs water to grow. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to...

Does My Non-Profit Need Trademark Protection?

Posted September 15, 2021 • 00:04:39

When it comes to non-profit organizations and trademark protection, there are several misconceptions. In this episode, Erik discusses why trademark...

Even Trademark Lawyers Make Branding Mistakes

Posted September 8, 2021 • 00:06:43

No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A...