Tricks of the Trade(mark)

Recent Episodes

Is your brand seaworthy?

Posted January 27, 2021 • 00:06:53

A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark must...

Why Suggestive Brand Names Are the Best

Posted January 20, 2021 • 00:05:08

Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences...

Rome Wasn’t Built in a Day and Neither is Trademark Protection

Posted January 13, 2021 • 00:05:11

Solid trademark protection takes time to build and strengthen. A creative name is the first step in the journey. In this episode, Erik details the multiple...

How Long Does the Trademark Application Process Take?

Posted January 6, 2021 • 00:04:23

Although it takes a while to complete the trademark application process, Erik suggests you pay more attention to when you start rather than when the...

Top Trademark Trends of 2020

Posted December 30, 2020 • 00:11:13

The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas....