Tricks of the Trade(mark)

Recent Episodes

Influencers Need Trademark Protection Too

Posted March 10, 2021 • 00:03:47

Many influencers, despite building huge followings and generating revenue from their brand, have failed to protect some of their most valuable assets....

How to Monitor for Infringements

Posted March 3, 2021 • 00:04:48

Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring...

Great Trademarks Are Everywhere, Even in the Trash

Posted February 24, 2021 • 00:04:13

Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik discusses how all types of businesses can use strong and creative...

Invest in Your Brand Protection and Watch it Grow

Posted February 17, 2021 • 00:03:27

Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant...

Building a Strong Office Action Response

Posted February 10, 2021 • 00:04:25

There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and...