Tricks of the Trade(mark)

Recent Episodes

Middle School Career Fair Presentation: trademark attorney

Posted April 14, 2021 • 00:10:18

Erik speaks to local middle school students about what practicing trademark law is about, how he got to this point in his career, and why he enjoys...

Amazon Brand Registry Update for Trademark Owners

Posted April 7, 2021 • 00:03:24

More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the...

Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Posted March 31, 2021 • 00:04:47

A trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main...

Three Mistakes That Can Sink Any Trademark Application

Posted March 24, 2021 • 00:04:19

Many trademark applications do not get approved, and often times for reasons that are within the applicant’s control. Listen as Erik explains the...

What Teaching a Law School Trademark Class Has Taught Me

Posted March 17, 2021 • 00:05:33

One of the best ways to learn and improve your own expertise is to teach the subject. In this episode, Erik discusses how much he has learned about...