Tricks of the Trade(mark)
Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.
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Recent Episodes
What is a Likelihood of Confusion?
In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks down the main...
Celebrating Three Years of Tricks of the Trade(mark)
Time flies when you are having fun! In a special episode, Erik reflects on three years of podcasting.
Bold Brands Are Like Bees to Pollinate Marketing
What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate...
Vaccinate Your Brand with Trademark Registration
Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else...
5 Trademark Lessons from a Year of Pandemic and Quarantine
The world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on...
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