Tricks of the Trade(mark)

Recent Episodes

The Trademark Instrument Panel

Posted June 23, 2021 • 00:05:37

Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone? Learn more as Erik discussed...

Preventing Trademark Problems is Like Preventing Cavities!

Posted June 16, 2021 • 00:04:56

What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik shares five facts that will help strengthen...

Why are USPTO Trademark Applications Taking Longer Than Ever?

Posted June 9, 2021 • 00:08:21

Explosive growth combined with the pandemic are two main reasons contributing to the trademark applications backlog. But what can you do to mitigate...

What is a Brand Style Guide?

Posted June 2, 2021 • 00:05:24

In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand...

Customs and Border Patrol Registration for Your Trademark

Posted May 26, 2021 • 00:05:37

Many business owners may not realize that if they deal with tangible goods, they can protect their brand with U.S. Customs and Border Protection in...