Tricks of the Trade(mark)

Recent Episodes

Episode 136: When is the Right Time to Register a Trademark?

Posted October 21, 2020 • 00:04:36

When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later – and applications can be filed at...

Do Restaurants Need Trademark Protection?

Posted October 14, 2020 • 00:05:26

Did you know that restaurants are actually a prime candidate for trademark protection? Erik discusses why small businesses including restaurants can...

Can You Change a Trademark?

Posted October 7, 2020 • 00:04:10

Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it comes to changing your...

Why You Should Check Trademark Renewal Deadline Now

Posted September 30, 2020 • 00:03:52

A coming increase in USPTO filing fees and constant scams are a couple of the reasons why trademark owners ought to check renewal dates. In this segment,...

The Many Pieces of a UPSTO Trademark Application

Posted September 23, 2020 • 00:06:40

Some may think that it is pretty straight forward to file a trademark application. You may want to think twice after listening to this episode.