Tricks of the Trade(mark)

Recent Episodes

TEAS PLUS Trademark Application vs. TEAS STANDARD

Posted July 8, 2020 • 00:05:23

There are significant differences between these two (TEAS and TEAS Plus) USPTO trademark application forms that Erik discusses, including different...

Protecting Words vs. Logos

Posted July 1, 2020 • 00:04:07

Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally...

The Palette for Building a Bold Brand

Posted June 24, 2020 • 00:04:31

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Brands management in times of crisis: A conversation with Brad Phillips

Posted June 17, 2020 • 00:25:25

Erik chats with Brad Phillips of Throughline® for a discussion about how businesses both big and small are managing – some successfully, some not...

The Trademark Application Baseball Team

Posted June 10, 2020 • 00:04:11

A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least...