Tricks of the Trade(mark)

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

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Recent Episodes

25 Classes of Goods and Services at the USPTO

Posted August 28, 202400:05:02

When applying for a trademark, it’s important to use the correct classification for your goods and/or services. Erik shares 25 of the many different...

The Role of Trademarks in Erik’s Favorite Legal Movie

Posted August 21, 202400:03:58

Erik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.

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25 Tips from a Former Trademark Examiner

Posted August 14, 202400:09:16

Erik shares key insider tips he learned from his time as a USPTO Examiner in this episode

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Comments on USPTO Fee Increases

Posted August 7, 202400:13:21

Our take on the USPTO’s proposed fee increases and how small businesses may be affected.

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25 Examples of Great Small Business Brands

Posted July 31, 202400:07:24

Great brands are everywhere – you just have to look!

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