Tricks of the Trade(mark)

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

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Recent Episodes

Trademark Registration is More Valuable Than Ever Before

Posted February 19, 2020 • 00:06:06

In this episode, Erik shares his opinion why a trademark registration today is more valuable than ever.

Episode 100: A Day in the Life

Posted February 12, 2020 • 00:06:43

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The Trademark Fortress

Posted February 5, 2020 • 00:04:20

A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected...

What color is your trademark?

Posted January 29, 2020 • 00:05:05

Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere....

The sound of trademarks

Posted January 22, 2020 • 00:03:28

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