Tricks of the Trade(mark)

Recent Episodes

The trademark application process is like a cross country flight

Posted November 6, 2019 • 00:04:10

Where do you think does Erik come up with all his amazing ideas for his podcasts and content creation? Listen to this podcast and discover Erik’s...

What makes a good slogan?

Posted October 30, 2019 • 00:07:11

How do slogans strengthen your brand and what are some examples? Do you have slogans associated with your company and your brands? This podcast will...

World Series Trademarks

Posted October 27, 2019 • 00:06:56

Since it is world series time, Erik reflects on the use of trademarks during these games. Trademarks are all around us, we just need to pay better attention,...

What Makes a Great Logo?

Posted October 23, 2019 • 00:07:38

Why do you think the Fedex logo is a great one? And what does the Amazon logo resemble? In this podcast Erik outlines the attributes of great logos....

What Are the USPTO’s Different Filing Fees?

Posted October 16, 2019 • 00:05:27

The various fees charged by the USPTO for filing can be quite confusing. Listen to this podcast to understand the various options available and the...