Tricks of the Trade(mark)

Recent Episodes

The Trademark Iceberg

Posted October 9, 2019 • 00:04:16

Like an iceberg, a trademark provides much stronger protection that what just seems on the surface. Listen to this podcast and follow the visual to...

Trademark Registration Doesn’t Cost Money, it Saves Money

Posted October 2, 2019 • 00:04:47

By virtue of your trademark appearing in the USPTO database, it helps your search engines placement, the ® strengthens your brand and makes your business...

USPTO Seeks Comments on Trademark Fee Increase

Posted September 26, 2019 • 00:13:46

The USPTO is proposing to raise fees for trademark filers. Erik discusses his comments on the proposals and provides details on how can submit their...

Size Does Not Matter

Posted September 25, 2019 • 00:04:28

Small businesses are just as capable to have great brands, creative names and unique trademarks as big businesses and it’s probably more important...

New US Counsel Rule for Foreign Trademark Applicants

Posted September 18, 2019 • 00:06:10

What is that new rule and what does it mean to you as an entrepreneur and a business? Listen to Erik Pelton on this podcast and discover the why, when...