Tricks of the Trade(mark)

Recent Episodes

My slogans and why I protected them

Posted November 28, 2018 • 00:04:39

Why should slogans be protected as part of your trademark strategy?

If trademarks were easy…

Posted November 21, 2018 • 00:03:19

In this fascinating podcast, Erik outlines the challenges of trademark registrations.

Key trademark terminology

Posted November 14, 2018 • 00:07:47

Suggestive trademark is one of Erik’s favorite type of trademarks. In this podcast Erik clarifies other trademark words and terms.

The solid roots of bold brands

Posted November 7, 2018 • 00:06:13

Renewing trademark rights and experienced lawyer are two of the roots of a bold brand. Listen to this podcast and to Erik discussing the rest.

unique, free trademark tracking tool: sofTMware

Posted October 31, 2018 • 00:04:22

In this podcast Erik shares details about the unique proprietary online tool the firm built to help anyone track trademark applications, sofTMware®....