Tricks of the Trade(mark)

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

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Recent Episodes

The Streisand effect warning

Posted October 24, 201800:06:07

Overly protecting your brand may backfire at times.

Web site trademark and copyright issues

Posted October 17, 201800:06:43

How sure are you that your site and content are owned by you and properly protected?

Protecting Logos

Posted October 10, 201800:05:31

Did you know that you can trademark your logo? Listen to this podcast and to Erik explaining why you should. 

6 steps for building a strong brand

Posted October 3, 201800:06:16

Selecting a great name is the first step. Listen to this podcast and to Erik describing all 6 steps.

International trademark protection

Posted September 26, 201800:06:52

Should you register for an international trademark protection? In this podcast Erik explains.