Rain or Shine | Marketing & Entrepreneurship Podcast

Quick summary Host Kelsey Reidl is back from a short break with three-week-old Blair in her lap and a big life update: the family is moving. She tells the full story, from finding their dream home on the five-year anniversary of her mom's death to almost walking away after the inspection, an offer that collapsed a week after signing, and a final sale that closed with her two days overdue. In this episode Welcoming baby Blair Elizabeth, and why the show took a break How dueling emotions, deep

Quick Summary: Stephanie Long, founder of Launch Your Nutrition Biz and Booked Out Nutritionist, sits down with marketing strategist Kelsey Reidl to untangle a question a lot of established founders quietly wrestle with: how do you build a personal brand on top of a business that already works, without confusing your audience or diluting what's already paying the bills? What starts as a funnel-strategy conversation turns into a much bigger one about identity, monotony, and giving yourself permi

Quick Summary After eight or nine live events and nearly four years of hosting, Wave for Women co-founders Kelsey and Emily sit down for an unfiltered conversation about the fears that keep them up at night before an event — from pregnancy scares and ice storms to missing name tags and worn-out swag bags — alongside the parts of event-hosting they've learned to fully trust. In This Episode Emily's biggest event fear: a sick kid (or herself) making an event impossible to attend Navigating a fi

Quick Summary Nicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces. In This Episode N

Quick Summary: In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits. In This Episode: What a personal assistant actually does (it's not what most peop

Quick Summary: Recording live from the car en route to a Wave members' event in Prince Edward County, Kelsey reflects on the origin story that started it all — a fully sponsored podcast tour of PEC eight years ago — and unpacks why deciding to stop being a "beginner" changed the trajectory of her business. She also gives an honest, real-time update on prepping for maternity leave. In This Episode: The full story of how a Toronto co-working space event led to a sponsored six-episode podcast ser