Episodes

Quick summary Host Kelsey Reidl is back from a short break with three-week-old Blair in her lap and a big life update: the family is moving. She tells the full story, from finding their dream home on the five-year anniversary of her mom's death to almost walking away after the inspection, an offer that collapsed a week after signing, and a final sale that closed with her two days overdue. In this episode Welcoming baby Blair Elizabeth, and why the show took a break How dueling emotions, deep ...

Quick Summary: Stephanie Long, founder of Launch Your Nutrition Biz and Booked Out Nutritionist, sits down with marketing strategist Kelsey Reidl to untangle a question a lot of established founders quietly wrestle with: how do you build a personal brand on top of a business that already works, without confusing your audience or diluting what's already paying the bills? What starts as a funnel-strategy conversation turns into a much bigger one about identity, monotony, and giving yourself permi...

Quick Summary After eight or nine live events and nearly four years of hosting, Wave for Women co-founders Kelsey and Emily sit down for an unfiltered conversation about the fears that keep them up at night before an event — from pregnancy scares and ice storms to missing name tags and worn-out swag bags — alongside the parts of event-hosting they've learned to fully trust. In This Episode Emily's biggest event fear: a sick kid (or herself) making an event impossible to attend Navigating a fi...

Quick Summary Nicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces. In This Episode N...

Quick Summary: In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits. In This Episode: What a personal assistant actually does (it's not what most peop...

Quick Summary: Recording live from the car en route to a Wave members' event in Prince Edward County, Kelsey reflects on the origin story that started it all — a fully sponsored podcast tour of PEC eight years ago — and unpacks why deciding to stop being a "beginner" changed the trajectory of her business. She also gives an honest, real-time update on prepping for maternity leave. In This Episode: The full story of how a Toronto co-working space event led to a sponsored six-episode podcast ser...

Quick Summary Sarah McCready, founder of Illuminated Joy, joins host Kelsey for a rich conversation about what it truly means to operate from a place of peace rather than hustle. From charming the village grump as a five-year-old to building a thriving mentorship business after 20+ years in corporate financial services, Sarah shares the real story behind her business name, why nervous system regulation is the missing piece for most entrepreneurs, and how the simple act of genuine human curiosit...

Quick Summary Jen Govier is the founder of HUX, a bamboo charcoal underwear brand designed to eliminate camel toe and keep women feeling confident and comfortable. In this conversation, Jen shares the origin story behind HUX — from a mortifying gym mirror moment to a product now sold in 19 countries — and the patient, intentional entrepreneurial journey that made it possible. In This Episode: The gym mirror moment that sparked the idea for HUX Why Jen spent four years validating and building ...

Quick Summary In this energetic solo episode, Kelsey shares three unscripted but surprisingly connected ideas: the power of genuinely celebrating others' wins, using "time confetti" to nourish yourself instead of defaulting to your phone, and the marketing principle of "wrapping your garlic in prosciutto" to make your message irresistible. In This Episode Why two back-to-back engagement announcements sparked a reflection on building a culture of celebration What "time confetti" is and how to ...

Quick Summary In this episode, host Kelsey sits down with Lauren Murdoch, founder of Murdoch Marketing, a fractional marketing consultancy based in Burlington, Ontario. Lauren shares the raw, messy, and ultimately inspiring story of leaving a burnout-inducing corporate career, taking her family to New Zealand for four months, and coming home to build a business rooted in clarity, community, and genuine strategy. This is a must-listen for marketers, entrepreneurs, and anyone who has ever felt th...

Quick Summary Consistency isn't about doing everything all at once — it's about doing the right things, repeatedly, in a way that's actually sustainable. In this solo episode, your host breaks down the real reason most people fall off the wagon, introduces a powerful Venn diagram framework for diagnosing consistency blocks, and walks through a practical goal-mapping method you can use starting today. In This Episode Why modern productivity advice sets you up to fail at consistency The Cambrid...

Quick Summary Matt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine. In This Episode How Matt accidentally fell into marketing while t...

Quick Summary In this candid solo episode, Kelsey Reidel breaks down four mindset shifts she's observed over nearly a decade in business — distinctions that separate entrepreneurs who stay stuck from those who keep growing. Inspired by a morning hike and a Marco Polo conversation with two long-time entrepreneur friends, Kelsey shares real scenarios, personal stories, and honest reflections on what it actually takes to build a sustainable business. In This EpisodeWhy "junior" vs. "experienced" ...

Quick Summary Sonya Szabo is a Canadian business lawyer, former café owner, and entrepreneur who has never done things the conventional way — and that's exactly why it works. In this episode, she returns to the Rain or Shine podcast after eight years to share the full arc of her story: building and selling the Vic Café, going to law school at forty, battling imposter syndrome, and ultimately creating a law practice that reflects her values instead of the industry mold. In This Episode How Sony...

Quick Summary In this candid solo session, Kelsey answers your top marketing questions — covering pricing strategy, how to evaluate cold PR pitches, and what to do when your Instagram feels scattered and purposeless. Woven throughout are honest life updates: navigating her second pregnancy, the power of accountability, and how to embrace change as an entrepreneur. In This Episode Why accountability partners (and assistant nudges) are the secret to getting things done How pregnancy #2 has look...

Quick Summary Adam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-year revenue growth using a multi-channel marketing strategy, the hard lessons that came with scaling fast, and why his bet for 2026 is simple: elevate your brand. In This Episode How Adam's background as a professional mountain bike racer and Olympic-athlete co...

Quick Summary: Kelsey sits down with Jodie, founder of Root and Bloom Therapy, for an honest, heartfelt pregnancy Q&A. They cover everything from why Kelsey waited 20 weeks to announce, to the emotional weight of miscarriage, the art of letting go when you're a type-A entrepreneur, and what intentional postpartum self-care really looks like the second time around. In This Episode: Why Kelsey waited until 20 weeks to announce her second pregnancy — and the business fears behind the decision T...

Quick Summary Fresh off their biggest event yet — an 80-woman gathering that left attendees floating out of the venue — Kelsey and Em sit down for an honest, behind-the-scenes debrief. From what went wrong to what made it magical, they share the real story of growing Wave Live Events with heart and intention. In This Episode How to resource yourself (and your household) in the week before a big event The mindset shift that kept them grounded when things went sideways The biggest level-ups f...

Quick Summary If marketing feels more confusing than ever, you’re not imagining it. In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback. She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season. In This Episode Why marketing feels harder in...

Quick Summary In this special crossover episode, Evie and Kelsey sit down for a candid debrief following their day at the This Mother Means Business event hosted by Laura Sinclair at The Pearl in Burlington. From conversations about shame and visibility to AI-powered systems and knowing when to get off the wrong train, this episode is packed with real insights from successful women in business — shared between two friends who just couldn't stop talking on the drive home. In This Episode Why a...

Quick Summary Holistic nutritionist, bestselling author, and TV host Julie Daniluk sits down with Kelsey and Emily for a rare dual-podcast crossover interview. In this episode, Julie traces her journey from co-founding the Big Carrot Natural Food Market in 1999 to landing an international TV show on the Oprah Winfrey Network — sharing the pivots, setbacks, and mindset tools that kept her going for over 25 years. In This Episode How Julie built one of Canada's first holistic nutrition brands —...

Quick Summary Margo is a Canadian Olympian who competed in the first-ever Olympic beach volleyball tournament at the 1996 Atlanta Games — and spent the years before that building the sport from the ground up with nothing but a group of passionate women, a bag of volleyballs, and a relentless vision. Nearly thirty years later, she brings that same pioneering spirit to her work in marketing, communications, and sustainability. In this episode, she shares what it really means to forge your own pat...

Quick Summary: In this solo episode, host Kelsey takes listeners through the real, unscripted story of how one decision — buying a ticket to a conference in LA back in 2019 — set off a chain of events that led to a $70,000 contract, a $30,000 client referral, life-changing friendships, and eventually co-founding the Wave community. This is a raw, honest account of what happens when you say yes to the room. In This Episode: Why entrepreneurship requires trusting the ripple, not just the plan ...

Quick Summary Vocal performance coach and PhD, Dr. Shannon Holmes, joins Kelsey to reveal how your voice is constantly broadcasting signals about your confidence, credibility, and authority — whether you realize it or not. From the science of human voice perception to practical body-based techniques for speaking with presence, this episode is a masterclass in one of the most underrated professional skills. Plus, Dr. Shannon shares her inspiring personal story of earning a PhD at 50 while raisin...