Rain or Shine | Marketing & Entrepreneurship Podcast

Quick summary Host Kelsey Reidl shares the home birth story of her daughter, Blair Elizabeth, born at 5:13 AM on September 3rd, nine days past her due date. Labour started at midnight after a tornado-warning storm knocked out the midwives' pagers. Five hours later, Blair arrived in the family's basement while big brother Freddy slept upstairs. In this episode Why Kelsey shares personal stories on a business podcast Scripting a "dream birth" and the books she read to prepare Being "overdue" a

Quick summary Host Kelsey Reidl is back from a short break with three-week-old Blair in her lap and a big life update: the family is moving. She tells the full story, from finding their dream home on the five-year anniversary of her mom's death to almost walking away after the inspection, an offer that collapsed a week after signing, and a final sale that closed with her two days overdue. In this episode Welcoming baby Blair Elizabeth, and why the show took a break How dueling emotions, deep

Quick Summary: Stephanie Long, founder of Launch Your Nutrition Biz and Booked Out Nutritionist, sits down with marketing strategist Kelsey Reidl to untangle a question a lot of established founders quietly wrestle with: how do you build a personal brand on top of a business that already works, without confusing your audience or diluting what's already paying the bills? What starts as a funnel-strategy conversation turns into a much bigger one about identity, monotony, and giving yourself permi

Quick Summary After eight or nine live events and nearly four years of hosting, Wave for Women co-founders Kelsey and Emily sit down for an unfiltered conversation about the fears that keep them up at night before an event — from pregnancy scares and ice storms to missing name tags and worn-out swag bags — alongside the parts of event-hosting they've learned to fully trust. In This Episode Emily's biggest event fear: a sick kid (or herself) making an event impossible to attend Navigating a fi

Quick Summary Nicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces. In This Episode N

Quick Summary: In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits. In This Episode: What a personal assistant actually does (it's not what most peop