Episodes

July 16, 2023

CHALLENGING PERCEPTIONS WITH OCTAVIO GARCIA OF GORILLA WATCHES

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Octavio Garcia, the Founding Partner of Gorilla Watches. To start the show Ariel asks Octavio about the 11 years of career that he spent designing at Audemars Piguet, and they talk about the brand's impact on the industry over the years. Ariel asks about Octavio’s decision to go out on his own as an entrepreneur, and Octavio ...
July 9, 2023

CONTINUING THE LEGACY OF CHRONOSWISS WITH OLIVER EBSTEIN

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Managing Director and current Owner of Chronoswiss, Oliver Ebstein. To start the show Ariel and Oliver begin by talking about the joys of getting to work in the watch industry, and they dive into how Chronoswiss decides as a company what needs to be made for the current market. They get into a brief history of Chronoswiss...
July 2, 2023

THE MARRIAGE OF MANUFACTURING AND BRAND BUILDING WITH GUILLAUME LAIDET - NIVADA GRENCHEN

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by serial watch industry entrepreneur Guillaume Laidet. Guillaume is currently the Co "Re"Founder and Chief Brand Officer of Nivada Grenchen, the Co-Founder of Argon Paris, and Co Owner and CEO of Excelsior Park amongst other companies and titles. Ariel and Guillaume start the show by discussing his newest brand and venture, Arg...
June 25, 2023

A QUEST FOR EXCELLENCE WITH AUTHOR DIRK CUSSLER AND JAN EDOCS - CEO OF DOXA WATCHES

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is sitting down in person with more than one guest. The first part of the episode Ariel is chatting with Dirk Cussler. Dirk is the coauthor with his late father Clive Cussler of nine Dirk Pitt adventures, and he has been an active participant and partner in his father’s NUMA expeditions. The two sit and chat about the book series that his...
June 18, 2023

CREATING COLORFUL COLLABORATIONS WITH JACK CARLSON - ROWING BLAZERS

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined again by Jack Carlson, the Founder of Rowing Blazers. To start the show Ariel asks Jack about his thoughts on how and why they have been able to do so many collaborations with brands in such a short period of time, and how watch enthusiasts are taking notice. They discuss the strategy of collaborations and the relationships that...
June 11, 2023

THE FUTURE OF WATCH AND LUXURY SOCIAL EVENTS WITH ZACH WEISS OF WORN AND WOUND

This week on Superlative our host and aBlogtoWatch Founder Ariel Adams is joined by Zach Weiss, the Co-Founder and Creative Director of Worn and Wound, brought to you by aBlogtoWatch.
June 4, 2023

THE REAL BEAUTY IN COMPLEXITY WITH ROGER PEETERS - HOOKE AND HUYGENS

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Roger Peeters, the Founder and Master Watchmaker of Hooke and Huygens. To start the show Ariel dives into discussing small independent high end watch brands, and their important role in the watch industry. They talk about the mentality behind the modern watchmaker today, and how important having a true artist’s touch is impor...
May 28, 2023

FROM ENDURANCE RACER TO ENDURANCE AMBASSADOR WITH JACKY ICKX AND CHOPARD

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the 6-time La Mans winner and ambassador for Chopard, Jacky Ickx. To start the show Ariel and Jacky reminisce over his career and the changes that occurred in racing during his career and now. Ariel calls Jacky a professional risk taker as well as a professional driver, and Jacky describes what it is like to overcome the fear...
May 21, 2023

INNOVATING CLOCKMAKING FOR OVER 184 YEARS WITH ARNAUD NICOLAS OF L'EPEE 1839

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Arnaud Nicolas, the CEO of L'Epee 1839. To start the show Ariel and Arnaud dive into the world of clockmaking and the company's history that spans back over 184 years. As one of the world's premier clockmakers, Arnauld gives us insight on what makes his clocks unique and how the world of clock making is continuing to evolve t...
May 14, 2023

CREATING CONTENT AND DEFINING LUXURY WITH BEN GALLAGHER OF LUXE COLLECTIVE

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ben Gallagher, the Co-Founder of Luxe Collective Fashion. To start the show Ben actually has Ariel give us the rundown on his perception about TikTok, and Ben lays out some of the more unique aspects of the platform and what it can do for companies today. They dive into what benefits utilizing the platform from a business mar...
May 7, 2023

ART WITH A HEARTBEAT WITH VIRAAL RAJAN - TIME AVENUE INDIA

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Owner and Director of Time Avenue in Mumbai, Viraal Rajan. To start the show Ariel asks about the amount of Rolex authorized dealers in Mumbai, and they jump right into the luxury watch scene in India. Ariel is puzzled hearing about the 110% watch tax that existed around 25 years ago, and Viraal gives us a detailed view o...
April 30, 2023

A LOOK INTO THE ROLEX MARKETING MACHINE, WITH AUTHOR BRENDAN CUNNINGHAM

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Brendan Cunningham, PhD. Brendan is a Professor of Economics at Eastern Connecticut State University and the author of “Selling the Crown: The Secret History of Marketing Rolex”. Ariel and Brendan dive right into Brendan’s opinion on Rolex as a brand not just in the watch industry, but in all industries. They talk about the e...
April 23, 2023

WATER COOLER WATCH TALK WITH ZOE ABELSON

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Zoe Abelson. Zoe is the Founder of Graal Limited, a one stop destination for those looking to buy, sell, and trade luxury watches. To start the show Ariel and Zoe jump into how watch collecting has infiltrated social media, and what people are looking to get in return when they showcase their watch hobby online. Ariel asks if...
April 16, 2023

THE TOOL CAME FIRST, THE WATCH CAME SECOND WITH OLA STRAY OF STRAYER WATCHES

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Founder of Strayer Watches, Ola Stray. To start the show Ariel gives our guest some praise for his career and what he has created with Strayer Watches. Ola gives us a bit of background on what he made and designed before watches, which happened to include some of the tools that are used to create watches. Ariel asks Ola to ex...
April 9, 2023

FROM THE WORLD OF MEDIA TO A LIFE ALL ABOUT DESIGN WITH CHRIS MITCHELL, CO-AUTHOR OF PATINA MODERN

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Chris Mitchell, the Co-author of Patina Modern. Ariel and Chris start the show reminiscing about Chris’s memories of the late Baselworld when he was a magazine publisher at different publications such as GQ, and Vanity Fair amongst others. The two talk about different brand parties that were attended and some not so fond memo...
April 2, 2023

THE WATCH COLLECTING SIDE OF THE INDUSTRY WITH MICHAEL HAYMOND OF OC CHRONO

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Co-Founder of the OC Chrono Group, Michael Haymond. As the conversation begins Ariel recounts first meeting Michael and his group several years ago, and how OC Chrono came to be. They both dive into how watch collecting connects people, and how this hobby opens up social doors for certain enthusiasts that would otherwise ...
March 26, 2023

TALKING THROUGH DECADES OF WATCH COLLECTING WITH AUTHOR AND JOURNALIST, NICHOLAS FOULKES

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by author, journalist, and editor, Nicholas Foulkes. To start the show the two begin by discussing the North American watch market as well as what makes the watch industry unique in comparison to other industries of manufactured goods. They dive into Nick's introduction into watches and why the suits he wanted to wear influenced...
March 19, 2023

IT STARTS WITH QUALITY WITH AWENATE COBBINA OF SHINOLA

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Awenate Cobbina, the CEO of Bedrock Manufacturing and Interim CEO of Shinola. Ariel dives right into Awenate’s work history and they give a list of some of the brands that he has either been CEO of or played a major role in. The two also talk about what ties everything together at Awenate’s two current companies, Bedrock and ...
March 12, 2023

SUPERLATIVE: MORE THAN JUST TELLING TIME, WITH VJ GERONIMO OF ORIS

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by VJ Geronimo, the CEO of The Americas at Oris. To start the conversation, Ariel has VJ dive right into what he does in his current role for Oris, and they begin to talk about some of the differences between markets like the South American market compared to The United States market. The two discuss some of the goals behind the...
March 5, 2023

SUPERLATIVE: MAKING TIME TO TALK HOROLOGY AND INDUSTRY WITH IAN SKELLERN

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ian Skellern, the Co-Founder and Technical Editor of Quill & Pad and the Executive Producer of the film “Making Time”. To start the show Ariel and Ian talk about how Ian initially turned his passion and enthusiasm for watches into a career, which Ariel mentions was actually an inspiration for him. Ian describes how he started...
Feb. 26, 2023

SUPERLATIVE: THE ALLIANCE OF BRITISH WATCH AND CLOCK MAKERS WITH ROGER SMITH AND MIKE FRANCE

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches as well as the Co-Founder of the Alliance of British Watch and Clock Makers, as well as Roger Smith who is the Chairman of the Alliance. To start the episode Roger gives us an introduction to the Alliance and what their mission is, as well as what British watchma...
Feb. 20, 2023

SUPERLATIVE: HOW ESPIONAGE MAY HAVE HELPED SHAPE WATCH HISTORY WITH AARON STARK

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Aaron Stark, the author of Disrupting Time: Industrial Combat, Espionage, and the Downfall of a Great American Company. As Aaron states on his LinkedIn page: “Disrupting Time is the account of a remarkable turn of events driven by cunning spies, visionary leaders, and strategic choices that put the Swiss and American watch in...
Feb. 13, 2023

SUPERLATIVE: USING 3D PRINTING TO START A NEW WATCH BRAND WITH KAREL BACHAND FROM BARRELHAND

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Karel Bachand, independent watchmaker and the Founder of Barrelhand. To start the show Ariel and Karel reminisce on their first meeting, and they dive deep into the inspiration behind Karel’s original infatuation with creating replicas. Ariel asks about some of the challenges that Karel faced as he was getting further into hi...
Feb. 6, 2023

SUPERLATIVE: TAKING DOWN THE FOURTH WALL FOR YOUR CUSTOMERS WITH MIKE FRANCE

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches. The two start the show by reminiscing about the early days of ABTW and how Ariel first learned about the brand. Ariel talks about how he saw Christopher Ward totally embracing ecommerce at the time, when other brands were ignoring it. He also compliments the bra...