Episodes
Jan. 30, 2023
SUPERLATIVE: PRIORITIZING CLIENT EXPERIENCE AT WRIST AFICIONADO, WITH CO-FOUNDER EDDIE GOZIKER
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This special episode of the Superlative podcast is brought to you by Wrist Aficionado. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Eddie Goziker, the President of Wrist Aficionado. Ariel starts the show by diving into the formation and story of Wrist Aficionado with Eddie, and they discuss the importance of opening brick and mortar stores as well as selling remotely an...
Jan. 23, 2023
SUPERLATIVE: THE REVIVAL OF WELSBRO WATCHES WITH RICH REICHBACH
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Rich Reichbach, the President and Owner of Time Titans as well as Co-founder of Welsbro. To start the show Ariel and Rich dive into what it was like for Rich growing up as the son of a watchmaker, and how his father came to be one. Rich connects the dots from his self-proclaimed “nerd” interests led to watches in a way, and i...
Jan. 16, 2023
SUPERLATIVE: AN INTERVIEW WITH OUR HOST ARIEL ADAMS WITH RICHARD ATKINSON
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Richard Atkinson, who Co-hosts the ABTW Weekly Podcast from ABTW with Ariel. On this special episode Richard and Ariel flip the traditional Superlative script, and Richard interviews Ariel. You get to hear some interesting questions such as Ariel’s first watch purchase, how he managed to end up in Law School, and why he hates...
Jan. 9, 2023
SUPERLATIVE: WHERE ART MEETS WATCH DESIGN WITH MARTIN FREI
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is again joined in-person by Martin Frei, the Founder and Chief Designer at Urwerk. Even though Ariel and our guest are recording live in person on the floor of an event, over the background noise of the event happening the two manage to have an incredibly in-depth conversation about Martin’s life, Urwerk, and the watch industry as a whol...
Jan. 2, 2023
SUPERLATIVE: LETTING THE MARKET DISCOVER WITH KARL-FRIEDRICH SCHEUFELE
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined in-person by Karl-Friedrich Scheufele, the Co-President of Chopard. The two are recording this podcast together in the lower floor of the new Chopard boutique on 5th Avenue, and even though you will hear the liveliness of the work day around them as they speak, the two dive into everything Chopard. They start the show talking ab...
Dec. 26, 2022
SUPERLATIVE: FROM ABTW TOP COMMENTER TO WRITING THE WRISTWATCH HANDBOOK WITH RYAN SCHMIDT
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ryan Schmidt, the author of The Wristwatch Handbook. The two start the show talking about how Ryan and Ariel originally met through the ABTW comment section, and how Ryan has literally won an award for being a top commenter on the site. Ariel has Ryan pretend to be a watch lover that is starting their journey in today’s lands...
Dec. 19, 2022
SUPERLATIVE: WHEN DISRUPTION CAN BE BAD FOR BUSINESS WITH SIMON DE BURTON
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by his good friend and long time colleague in the industry, Simon de Burton. The two friends start the show by talking about the fact that to their surprise, they still have not run out of things to talk about in this industry day to day. Simon shares how he has been writing about car watches since 2005 and has never had a day w...
Dec. 12, 2022
SUPERLATIVE: WHAT IT TAKES TO BE CREATIVELY EFFICIENT WITH SYLVAIN BERNERON
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Sylvain Berneron, the Creative Director at Breitling. Ariel and Sylvain begin by letting our listeners in on a small secret about the recording of the episode while diving straight into a conversation that unfolds into the full process of a new watch design. They talk about what it is like for a creative person to work under ...
Dec. 5, 2022
WHAT SUCCESS IN A HUMBLING INDUSTRY LOOKS LIKE WITH JORN WERDELIN
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Jorn Werdelin, the Co-Founder of luxury watch company Linde Werdelin. To start the show Ariel and Jorn dive into the genesis of Linde Werdelin and how Jorn got to that point in his life. They talk about the difference of challenges that start-ups previously had than those coming about today, and how the change of manufacturin...
Nov. 28, 2022
SUPERLATIVE: LOOKING BACK ON THE HISTORY OF THE ROYAL OAK WITH BILL PRINCE
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Bill Prince, an award-winning journalist, former deputy editor of British GQ, and Author of “Royal Oak: From Iconoclast to Icon”. Ariel and our guest start the show by talking about humans being fascinated by measuring time, and why the wrist watch became the most fashionable measuring instrument. Bill dives into his most rec...
Nov. 21, 2022
SUPERLATIVE: FROM COLLECTOR TO CEO WITH ANDY ZHANG - WATCHBOX CHINA
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of WatchBox China, Andy Zhang. To start the show Ariel asks Andy what it is like to be on the industry side as opposed to the collector side of the watch industry, and they dive into the concept of new collectors sometimes buying watches just because of the potential investment. Andy talks about what WatchBox is and w...
Nov. 13, 2022
SUPERLATIVE: BELIEVING IN HIGH QUALITY JOURNALISM TODAY WITH ASTRID WENDLANDT
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Astrid Wendlandt, Founder of Miss Tweed. Astrid was one of the first Superlative guests that we had on the show, and is joining us again to talk about the current state of the luxury watch industry. To start the show the two talk about Audemars Piquette and some of their current practices that they are implementing, as well ...
Nov. 11, 2022
SUPERLATIVE: A DIFFERENT VIEW OF OUR CURRENT CONCEPT OF TIME WITH BJORN KARTOMTEN
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Bjorn Kartomten, Founder of Yes Watches. Ariel starts the show by having Bjorn give the “elevator pitch” for Yes Watches and their Sunrise/Sunset complication that makes their watches unique. Ariel dives into Bjorn’s design mindset and style, while they also talk about what benefits to his life that Bjorn has experienced sinc...
Oct. 31, 2022
SUPERLATIVE: BUILDING A WORD CLASS WATCH BRAND IN INDIA WITH NIRUPESH JOSHI
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Nirupesh Joshi (NJ), the Founder of Bangalore Watch Company. The two start the show talking about NJ’s previous history having worked well over a decade in the tech industry, and some of the hurdles that he and his wife encountered when starting the company together. Ariel asks NJ what he has learned about incorporating local...
Oct. 24, 2022
SUPERLATIVE: BUILDING A RELATIONSHIP WITH YOUR CUSTOMER BEFORE THE SALE WITH BRANDON LITTLE
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Vice President of Design at Shinola, Brandon Little. To start the episode Brandon explains a bit about his position at Shinola, and dives deeper into the brand itself. Ariel asks Brandon to explain some of the differences between something being 100 % made in America and a product that is just from an American company. Ar...
Oct. 16, 2022
SUPERLATIVE: MERGING ESPORTS AND THE WATCH INDUSTRY TOGETHER WITH JAMES BARDOLPH
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by esports commentator and watch enthusiast, James Bardolph. Ariel has James start the show by explaining the intricacies of esports and defining what it really is. James sets the stage for the size of the industry today, and how advertising and sponsors play a role. Ariel asks how watches play a part in the gaming industry, and...
Oct. 10, 2022
A DISCUSSION ON THE HISTORY AND GEOGRAPHY OF WATCH PRODUCTION WITH PIERRE-YVES DONZE
This week on Superlative our host and aBlogtoWatch Founder Ariel Adams is joined by Pierre-Yves Donzé, author of The Business of Time, brought to you by aBlogtoWatch.
Oct. 3, 2022
SUPERLATIVE: A PASSIONATE CAREER OF TENNIS AND WATCHES WITH MIGUEL SEABRA
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Miguel Seabra, Journalist on Tennis & Timepieces. Miguel is a tennis and watch enthusiast who has been writing about both since the 1990’s, with a degree in the History of Arts. They talk about how he came to write about watches, and how journalism in the watch space was not as present in the media then as it is now. Ariel ha...
Sept. 26, 2022
SUPERLATIVE: IS MARKET PRICE A FANTASY WITH CHARLES TIAN
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Charles Tian, Founder of WatchCharts. To start the show Charles talks about the inspiration behind the service that WatchCharts provides and how he considers the company to be a data company that is assisting collectors and buyers in understanding the value and fair price of watches. Charles explains how WatchCharts is the au...
Sept. 26, 2022
SUPERLATIVE: IS MARKET PRICE A FANTASY WITH CHARLES TIAN
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Charles Tian, Founder of WatchCharts. To start the show Charles talks about the inspiration behind the service that WatchCharts provides and how he considers the company to be a data company that is assisting collectors and buyers in understanding the value and fair price of watches. Charles explains how WatchCharts is the au...
Sept. 26, 2022
SUPERLATIVE: IS MARKET PRICE A FANTASY WITH CHARLES TIAN
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Charles Tian, Founder of WatchCharts. To start the show Charles talks about the inspiration behind the service that WatchCharts provides and how he considers the company to be a data company that is assisting collectors and buyers in understanding the value and fair price of watches. Charles explains how WatchCharts is the au...
Sept. 19, 2022
SUPERLATIVE: WHAT WORKING HARD IN THE WATCH INDUSTRY REALLY MEANS WITH MICHAEL PEARSON
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Michael Pearson, Brand Director at Zodiac Watches. To start the show the two talk about Michaels’ time away from the watch industry years ago, and how he would consider himself different now as he re-enters the watch industry as opposed to before. Ariel has Michael talk about some of the practices and things he would tell peo...
Sept. 19, 2022
SUPERLATIVE: WHAT WORKING HARD IN THE WATCH INDUSTRY REALLY MEANS WITH MICHAEL PEARSON
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Michael Pearson, Brand Director at Zodiac Watches. To start the show the two talk about Michaels’ time away from the watch industry years ago, and how he would consider himself different now as he re-enters the watch industry as opposed to before. Ariel has Michael talk about some of the practices and things he would tell peo...
Sept. 19, 2022
SUPERLATIVE: WHAT WORKING HARD IN THE WATCH INDUSTRY REALLY MEANS WITH MICHAEL PEARSON
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Michael Pearson, Brand Director at Zodiac Watches. To start the show the two talk about Michaels’ time away from the watch industry years ago, and how he would consider himself different now as he re-enters the watch industry as opposed to before. Ariel has Michael talk about some of the practices and things he would tell peo...