Episodes

This month’s topic is Money Management and in this episode, we are sitting down with Michelle Loretta and diving into How to Prepare your Wedding Business for a Recession. We talk about - > What couples are changing/doing differently because of the potential recession > Steps business owners can take to prepare financially > How to pivot your business strategy with new opportunities > De-bunking the idea that the wedding industry is “recession proof” > Solidifying why building a tribe and ...

This month’s topic is Money Management and in this episode, we are diving into Smart Budgeting Tip for any Wedding Business. We talk about - > Marketing Expenses Categories > Operational Expense Categories > Marketing Sales Projections > Our favorite budget tips Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Start by dividing everything into 3 categories:...

This month’s topic is Money Management and in this episode, we are diving into Creating a Wedding Business Sales Forecast for your wedding business. We talk about - > How a forecast helps you understand your financial position > What to track now > Types of forecasts > How to set up your forecast > Forecasting in units vs dollars Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ...

This month’s topic is Money Management and in this episode, we are diving into How to Track Business Expenses as a Wedding Pro. We talk about - > Why you should track > What is considered a business expense > Easy steps for a brand new business > Tools for tracking expenses >Quickbooks and other softwares Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… If...

Our third SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called "Getting scrappy when you have no money for marketing” and in this episode, they are breaking through all the excuses businesses have about marketing on little to no budget. Be it a new business or a slow season with limited cash flow the ladies sit down and give you strateg...

This month’s topic is Networking Events and in this episode, we are sitting down with Jordan Heller, owner of SWEL Events - Suncoast Wedding & Events Leaders to talk about the Benefits of Sponsoring Local Networking Events. We talk about - > Why sponsors are so important to an event organizer > Why sponsoring networking events should be part of every wedding pro’s marketing plan > What questions should you ask before saying yes to sponsoring an event > What are the biggest benefits of spons...

This month’s topic is Networking Events for Wedding Pros and in this episode, we are diving into How to be Memorable at Wedding Networking events. We talk about - > Developing a memorable signature look > Business cards > Social media connecting > Follow up after networking events > Being a positive force in the wedding industry > Become known as a connector > Wearing a name tag ALWAYS > Asking great questions Listen all the way through for the tangible SWAG at the end of every episode...

This month’s topic is Networking Events and in this episode, we are diving into what mistakes wedding vendors make when attending a networker and how to avoid them like a pro. We talk about - > Waiting too long - not starting to network as a new wedding business until you’re “ready” > Thinking business networking is only for extroverts > Making real relationships > Attending without preparing > Going to an event once and then never going again > Getting a ticket and then not showing up >...

This month’s topic is Networking Events and in this episode, we are diving into Choosing Networking Events Worth Your Time for your wedding business. We talk about - > Why do you want to build a Network > How many wedding networking events to go to each month > How to evaluate between events > Types of networking events - the format matters > How well organized is the event > Where to search to find local networking events > Associations vs. Chambers of Commerce vs. Local Memberships Li...

Our second SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is called "Your feelings are NOT my responsibility" and in this episode, they are on a tear about the mistakes that wedding pros make when they don't want to step on anyone's toes, rock the boat, or remember the old saying "it's business, it's nothing personal". The things people say...

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into how to create the space, time and energy to make your goals happen for your wedding business. Our guest Talya Kosstrin, owner of Integrative Nutrition Health Coach We talk about - > Behaviors to help stay focused and how to make them stick > How to keep your schedule under control > How to say no to ALL the opportunities, and be selective with the YES > How to identify and manage energy suck...

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Accountability - The Key to Reaching your Goals for your wedding business. We talk about - > Becoming a time management master with time blocking > Accountability partners, who and where do you find them > Prepping ahead for no excuses > Building better habits Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into yo...

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Setting Basics: Setting Better Goals for your wedding business. We talk about - > Writing down your goals > Putting your goals where you can see them > Rewarding yourself for achieving goals > Thinking through the obstacles, and how to overcome them > Making sure your goals are compatible and not competing > Accountability and much more Listen all the way through for the tangible SWA...

This month’s topic is Goal Setting and in this episode, we are diving into Types of Goals to Stay Focused in your wedding business. We talk about - > Goals vs. Tasks/Objectives > Time-Based > Performance Based > Types of Goals >Stretch Goals >SMART Goals Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Make your list of SMART goals by category and break d...

Our first SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it. This month’s SOUND OFF is STFU on social media and in this episode, they are on a tear about the mistakes that wedding pros make with the things they post on their social media accounts. The things you post on both your personal and business accounts leave an impression - sometimes not a positive one. It's ...

This month’s topic is Wedding Shows & Showcases and in this episode, you’ll learn pro tips from the country’s largest sow producer. Our guest, Ms Laurette Veres of Bridal Extravaganza, out of Houston Texas. We talk about - > Where vendors fall short at an expo, why they didn’t find success > Most unique things you seen at a booth > Creative ways to sponsor the wedding show that really work > Top 3 tips for a successful followup after the show Listen all the way through for the tangible SWA...

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into Killer Booth Set Ups for your wedding business. We talk about > What size wedding expo booth makes sense > Layout of what goes where > Must have items to bring and include in your booth > SWAG - need or not worth it > Wedding show booth don'ts - bad ideas Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Sp...

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into How To Maximize Venue Showcases & Open Houses for your wedding business. We talk about > How to get invited/included in local venue showcases > Know the venue details inside and out > Post content from the wedding venue on your social media > Images in your booth specific to that venue > Invite one of your previous clients from that venue to help in your booth > Networking at the event > Being the fir...

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into BIG expos & bridal shows: 10 tips for success in your wedding business. We talk about > Setting clear goals for each wedding show > Lead capture forms at an expo, digital vs old school pen and paper > Giveaways to target your ideal engaged couple > How to make your bridal show booth stand out > Staffing up > Pre-show promoting > Networking with other vendors > Sponsoring something at the wedding expo...

Hey there Sassholes! This bonus episode is where your hosts, Shannon Tarrant & Vanessa Negron share their actionable takeaways from the 2022 Wedding MBA conference. We talk about - > The difference between being a first-timer and someone who has been to Wedding MBA many times > Overall thoughts - quality of the wedding conference education, the tradeshow portion and the extra events > Our takeaways that we learned for you to add to your wedding business strategy this year > How to Wedding M...

This month’s topic is “Closing More Sales” and in this episode, we are happy to have Nora Sheils and Elizabeth Sheils from Rock Paper Coin on the show to discuss practical ways to get paid faster for your wedding business. We talk about - > Old school billing systems and why they don’t work anymore > How to automate the end of the sales process > Setting up your payment plans > Top 3 tips to getting paid faster Listen all the way through for the tangible SWAG at the end of every episode on...

This month’s topic is “Closing More Sales” and in this episode, we are diving into figuring out how to close more sales without being pushy in your wedding business. We talk about - > How sales have changed > Ways to sell to the next generation > Leading clients towards faster decision making in the appointment > Learning how to read buying signals > What a soft close looks like > Closing phrases that aren’t too pushy Listen all the way through for the tangible SWAG at the end of every e...

This month’s topic is “Closing More Sales” and in this episode, we are discussing 5 ways to differentiate yourself and your wedding business. We talk about - > How to figure out your USP - Unique Selling Proposition > Putting a face to the business > The importance of knowing your venue spaces > Being helpful and generous > Client education and the next steps Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your b...

This month’s topic for is “Closing More Sales” and in this episode, we are diving into figuring out where in your process does marketing end and sales begin for your wedding business. We talk about - > Where your leads are coming from > How to get them into your sales funnel > Lead form best practices > Automation workflows and so much more! Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spo...