Episodes

21
March 5, 2026

Episode 21 - Expense Control

Dave Rogers and Steve Shaw reveal how to ruthlessly control expenses increase net profit and strengthen absorption. We cover a simple powerful line-by-line weekly review strategy focusing on: · Expense control · Receivables · Open repair orders Plus actionable tactics: flag high % expenses chase aging receivables audit open ROs daily track tech efficiency monitor parts/labor ratios cut overtime analyze comebacks and benchmark net-to-gross. No fluff – just proven ways to stop leaking money and gr...
20
March 2, 2026

Episode 20 -Fixed Ops War Stories

In this one, your hosts Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) drop the serious strategy for a minute and go full storyteller mode. We're sharing the wildest, funniest, most unbelievable war stories from the trenches of the service department.
19
Feb. 26, 2026

Episode 19 - The Repair Order

Dave Rogers (America's Fixed Ops Director, Prognosticator of Profit) and Steve Shaw (Steve Shaw University, Fixed Ops 360) go off on a passionate tangent about the lost art of writing a repair order—the foundation of every profitable, transparent, and defensible service transaction. They break down how to write a killer repair order the right way, stressing the timeless Three C's (Concern, Cause, Correction)
18
Feb. 23, 2026

Episode 18 - Going old School

Dave Rogers and Steve Shaw go full old school and prove one timeless truth: process overcomes technology every single time. While the industry chases the next shiny AI tool, Dave and Steve break down why the fundamentals still win—and win big. They dive deep into the basics that actually drive profits, customer loyalty, and service department dominance in 2026:
17
Feb. 18, 2026

Episode 17 - Promise Times Are Non-Negotiable

Steve and Dave Rogers break it down: why vague "around lunchtime" promises are killing your shop, how modern promise time technology (integrated scheduling tools, real-time updates, and digital communication) changes the game, why Google Calendar hacks still have a place in many stores, and—most importantly—proven ways to hold your team accountable to hitting exact promise times every single time.
16
Feb. 17, 2026

Episode 16 - Process Improvement Fails

Steve Shaw and Dave Rogers dive deep into one of the biggest roadblocks in fixed operations: process documentation and why so many improvement initiatives fall flat.
15
Feb. 11, 2026

Episode 15 - Interview with Jeff Ridgway

Steve Shaw and Dave Rogers dive deep into mobile service for car dealerships—talking pros, cons, and why it’s blowing up right now. Joining us is Jeff Ridgway, a true pioneer in the space, sharing his top tips and real advice for anyone eyeing this move. Whether you’re a dealer or just curious, this one’s packed with insights.
14
Feb. 9, 2026

Episode 14 – NADA Wrap Up – The Good Bad and Ugly

Hosts Dave Rogers and Steve Shaw wrap up their coverage of the NADA Show – the auto industry's biggest event, held February 3-6, 2026, at the Las Vegas Convention Center.
13
Feb. 4, 2026

Episode 13 - Interview with Brad Moyer of Pottstown Honda

Dave Rogers (The Prognosticator of Profit) and Steve Shaw (The Sultan of the Service Lane) sit down with Brad Moyer, Service Manager at Piazza Honda of Pottstown, for a real-world masterclass in department transformation.
12
Feb. 2, 2026

Episode 12 - Dave Talks Factory Maintenance

Dave Rogers unleashes on the pitfalls of sticking to factory maintenance schedules. Co-host Steve Shaw joins as they expose how these "low-cost" plans lead to: · Lower trade-in & future resale values · Unmet customer expectations · Poorly maintained vehicles & lost loyalty Discover real-world consequences and strategies to educate customers, protect vehicle value, and build trust in your service department.
11
Jan. 28, 2026

Episode 11 - NADA Stories Part 2

Hosts Dave Rogers (The Prophet of Profit) and Steve Shaw (The Sultan of the Service Lane) deliver even more unfiltered survival stories from the front lines of past NADA conventions. Hear additional battle-tested tales: what really delivered results, the sneaky vendor traps that burned dealers' budgets, near-miss scams, overhyped pitches that turned into fixed ops disasters, and those "aha" moments that separate smart investments from expensive regrets.
10
Jan. 26, 2026

Episode 10 - A Fresh Look at NADA Pt 1

Dave Rogers and Steve Shaw share real-world insights from their experiences at previous NADA conventions — the good, the bad, and the overhyped. They break down what the typical NADA Show experience is really like, highlight standout vendors from past years, expose common pitfalls, and reveal red flags to watch for when dealers evaluate new tools and solutions.
9
Jan. 21, 2026

Episode 9 - The Pre-Paid Problem

Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue. Key insights: · Overcoming warranty limitations & loyalty risks · Winning prepaid language to affirm the customer's smart dealership buy · Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit · Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check! Essential for Service Manage...
8
Jan. 19, 2026

Episode 8 - Return to Selling

Back to Selling 2026: Shift Your Service Dept to High-Profit Selling Mode! Dave Rogers & Steve Shaw reveal how one retail-minded manager can transform a dealership service department—boosting gross profit, CSI, retention & loyalty in 2026. Explore skill sets (technical vs. production vs. selling vs. administrative), overcoming resistance, and building a customer-focused selling culture without pressure tactics. Perfect for Fixed Ops Directors, Service Managers, Dealer Principals! Hit play to max...
7
Jan. 14, 2026

Episode 7 - Express Department

Dave Rogers and Steve Shaw examine the Express Department, recommending it be accurately named the Maintenance and Light Repair Department to set realistic customer expectations and support operational clarity.
6
Jan. 12, 2026

Episode 6 - Pros & Cons of Flat Rate Pay

In this episode of Fixed Ops Focus, Dave Rogers and Steve Shaw break down flat-rate pay for technicians: why it often beats hourly by rewarding skill, speed, and productivity—leading to higher earnings for top techs—plus the best real-world pay plans in successful dealerships.
5
Jan. 9, 2026

Episode 5 - Back to the Basics

Today, we're breaking down the importance of nailing the basics... you know, the fundamentals every pro athlete drills endlessly.
4
Jan. 8, 2026

Episode 4 - Now is the Best Time

In this no-nonsense episode, Steve and Dave dive straight into why training your dealership team (sales, service advisors, technicians, and more) is non-negotiable for success in today's competitive automotive world.
3
Jan. 1, 2026

Episode 3 - CSI: Crime Scene Investigation

Join Fixed Ops Focus Episode 3 as industry powerhouses Dave Rogers (America's Fixed Ops Director at Piazza Auto Group) and Steve Shaw (the legendary Training Jedi and top service advisor trainer) take a hard look at CSI — Customer Service Index — and why the auto industry still has major ground to cover.
2
Jan. 1, 2026

Episode 2 - Service Advisor Standards

Dive into Fixed Ops Focus Episode 2, where industry heavyweights Dave Rogers (Fixed Operations Director at Piazza Auto Group) and Steve Shaw (the renowned "Training Jedi" and premier service advisor trainer) tackle the real standards every service advisor needs to master.
1
Jan. 1, 2026

Episode 1- Setting Technician Objectives

Dave and Steve break down why production is the lifeblood of profitable fixed ops and how establishing realistic yet challenging benchmarks for the year can transform your service department from good to elite. They cover the importance of production goals, individual technician accountability, aligning objectives with dealership profitability, and practical strategies to motivate techs to hit (and exceed) their numbers consistently — with a bold target: Get everyone to 200 hours per month.