Episodes

How do you use AI in the small business world? What's a good way to increase email marketing open rates? AI can help small businesses by being utilized for content creation. You can generate written copy using AI in seconds, when it could take you an hour to write something on your own. One way to increase your opening rates is by simply adding the receiver of the email's name into the subject line. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small...

How do you use AI in the small business world? What's a good way to increase email marketing open rates? AI can help small businesses by being utilized for content creation. You can generate written copy using AI in seconds, when it could take you an hour to write something on your own. One way to increase your opening rates is by simply adding the receiver of the email's name into the subject line. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small...

How do you use AI in the small business world? What's a good way to increase email marketing open rates? AI can help small businesses by being utilized for content creation. You can generate written copy using AI in seconds, when it could take you an hour to write something on your own. One way to increase your opening rates is by simply adding the receiver of the email's name into the subject line. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small...

Should you be leveraging Google My Business as a small business owner? What is latest on the end of third party data? What should you look for in an agency to keep from getting taken advantage of? The short answer is yes, you should leverage Google My Business. Without a GMB listing you won't be able to get Google Reviews for your business. Think of it as a second website. Google has joined the trend of phasing out third party data. An easy way to tell that someone doesn't have your best intere...

Should you be leveraging Google My Business as a small business owner? What is latest on the end of third party data? What should you look for in an agency to keep from getting taken advantage of? The short answer is yes, you should leverage Google My Business. Without a GMB listing you won't be able to get Google Reviews for your business. Think of it as a second website. Google has joined the trend of phasing out third party data. An easy way to tell that someone doesn't have your best intere...

Should you be leveraging Google My Business as a small business owner? What is latest on the end of third party data? What should you look for in an agency to keep from getting taken advantage of? The short answer is yes, you should leverage Google My Business. Without a GMB listing you won't be able to get Google Reviews for your business. Think of it as a second website. Google has joined the trend of phasing out third party data. An easy way to tell that someone doesn't have your best intere...

What does sneaker culture have to do with Lexus? Why should you never misjudge your audience? There are two reasons Lexus got into the shoe game, 1- young people are into sneaker culture and with a long buying funnel, Lexus will be on their mind when it comes to buying a car and 2- sneaker culture is also a wealthy person culture, so they've become the first brand to identify with. You may not know exactly who your audience is. It may be the complete opposite of what you think, so try different...

What does sneaker culture have to do with Lexus? Why should you never misjudge your audience? There are two reasons Lexus got into the shoe game, 1- young people are into sneaker culture and with a long buying funnel, Lexus will be on their mind when it comes to buying a car and 2- sneaker culture is also a wealthy person culture, so they've become the first brand to identify with. You may not know exactly who your audience is. It may be the complete opposite of what you think, so try different...

What does sneaker culture have to do with Lexus? Why should you never misjudge your audience? There are two reasons Lexus got into the shoe game, 1- young people are into sneaker culture and with a long buying funnel, Lexus will be on their mind when it comes to buying a car and 2- sneaker culture is also a wealthy person culture, so they've become the first brand to identify with. You may not know exactly who your audience is. It may be the complete opposite of what you think, so try different...

How can I make my website ADA compliant? Are businesses using TikTok for marketing? How has Macy's reinvented themselves? Including information into the metadata of what you are adding to your site is one of the best ways to make your website ADA compliant. Small businesses are absolutely using TikTok for marketing. It's a great way to get your business out there and find new customers. Macy's is no longer doing what they've always done. They have turned themselves into a media company. Ask Wi...

How can I make my website ADA compliant? Are businesses using TikTok for marketing? How has Macy's reinvented themselves? Including information into the metadata of what you are adding to your site is one of the best ways to make your website ADA compliant. Small businesses are absolutely using TikTok for marketing. It's a great way to get your business out there and find new customers. Macy's is no longer doing what they've always done. They have turned themselves into a media company. Ask Wi...

How can I make my website ADA compliant? Are businesses using TikTok for marketing? How has Macy's reinvented themselves? Including information into the metadata of what you are adding to your site is one of the best ways to make your website ADA compliant. Small businesses are absolutely using TikTok for marketing. It's a great way to get your business out there and find new customers. Macy's is no longer doing what they've always done. They have turned themselves into a media company. Ask Wi...

How do you know your website is doing its job? What conversion metrics do I need to look at? What's wrong with Bruce Springsteen's Super Bowl Ad? It's all about the analytics. Another way to test your site? Give it to your grandma, see if she can figure it out. When it comes to conversion metrics, don't freak out over day to day changes, always look at the long term trends. Nothing was wrong with the ad specifically, however, shortly after the Jeep ad campaign was launched, Springsteen was arre...

How do you know your website is doing its job? What conversion metrics do I need to look at? What's wrong with Bruce Springsteen's Super Bowl Ad? It's all about the analytics. Another way to test your site? Give it to your grandma, see if she can figure it out. When it comes to conversion metrics, don't freak out over day to day changes, always look at the long term trends. Nothing was wrong with the ad specifically, however, shortly after the Jeep ad campaign was launched, Springsteen was arre...

How do you know your website is doing its job? What conversion metrics do I need to look at? What's wrong with Bruce Springsteen's Super Bowl Ad? It's all about the analytics. Another way to test your site? Give it to your grandma, see if she can figure it out. When it comes to conversion metrics, don't freak out over day to day changes, always look at the long term trends. Nothing was wrong with the ad specifically, however, shortly after the Jeep ad campaign was launched, Springsteen was arre...

What were our favorite Super Bowl ads? What are the top line KPIs? When shouldn't you be doing SEO? According to Oatly, any publicity is good publicity which makes it one of our favorite ads this year. KPI's you need to track are average orders and average customer rates. The best time to be doing SEO is when you aren't showing up when searching for your business on Google. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as...

What were our favorite Super Bowl ads? What are the top line KPIs? When shouldn't you be doing SEO? According to Oatly, any publicity is good publicity which makes it one of our favorite ads this year. KPI's you need to track are average orders and average customer rates. The best time to be doing SEO is when you aren't showing up when searching for your business on Google. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as...

What were our favorite Super Bowl ads? What are the top line KPIs? When shouldn't you be doing SEO? According to Oatly, any publicity is good publicity which makes it one of our favorite ads this year. KPI's you need to track are average orders and average customer rates. The best time to be doing SEO is when you aren't showing up when searching for your business on Google. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as...

Who was the winner of our website giveaway? How do you find your audience when you can't use third party data? Bezos vs. Musk, who is going to win the newest space race? Congrats to KB Painting for winning our website giveaway! When you can't use third party data anymore it's important to have a good website and a home where people can find you. Services where you can text your audience or email them and collect first party data are becoming increasingly important. Jeff Bezos and Elon Musk are ...

Who was the winner of our website giveaway? How do you find your audience when you can't use third party data? Bezos vs. Musk, who is going to win the newest space race? Congrats to KB Painting for winning our website giveaway! When you can't use third party data anymore it's important to have a good website and a home where people can find you. Services where you can text your audience or email them and collect first party data are becoming increasingly important. Jeff Bezos and Elon Musk are ...

Who was the winner of our website giveaway? How do you find your audience when you can't use third party data? Bezos vs. Musk, who is going to win the newest space race? Congrats to KB Painting for winning our website giveaway! When you can't use third party data anymore it's important to have a good website and a home where people can find you. Services where you can text your audience or email them and collect first party data are becoming increasingly important. Jeff Bezos and Elon Musk are ...

How has the Super Bowl been promoting on TikTok? What the heck is Clubhouse? How do you build a podcast following? Out with the ads, in with the dances. TikTok is changing the landscape of the Super Bowl and advertising. Clubhouse is the newest social media platform taking the world by storm. There are many ways you can build a podcast following. Always talk to your audience like it's the first show they've listened to. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specia...

How has the Super Bowl been promoting on TikTok? What the heck is Clubhouse? How do you build a podcast following? Out with the ads, in with the dances. TikTok is changing the landscape of the Super Bowl and advertising. Clubhouse is the newest social media platform taking the world by storm. There are many ways you can build a podcast following. Always talk to your audience like it's the first show they've listened to. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specia...

How has the Super Bowl been promoting on TikTok? What the heck is Clubhouse? How do you build a podcast following? Out with the ads, in with the dances. TikTok is changing the landscape of the Super Bowl and advertising. Clubhouse is the newest social media platform taking the world by storm. There are many ways you can build a podcast following. Always talk to your audience like it's the first show they've listened to. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specia...