Episodes

23
May 17, 2021

Ep. 23: Social Media Content and Advertising Platforms

How often should I be posting? What type of content should I be posting? How do I know what advertising platform is the best for me? Content is King. This old saying will always be true. Should you post every day? Every other day? Weekly? Monthly? It really depends. Today we’re going to take a look at how often you should be posting content and which type of posts perform the best. It is no secret that advertising can be a powerful way to generate leads and sales. However, knowing what the righ...
23
May 17, 2021

Ep. 23: Social Media Content and Advertising Platforms

How often should I be posting? What type of content should I be posting? How do I know what advertising platform is the best for me? Content is King. This old saying will always be true. Should you post every day? Every other day? Weekly? Monthly? It really depends. Today we’re going to take a look at how often you should be posting content and which type of posts perform the best. It is no secret that advertising can be a powerful way to generate leads and sales. However, knowing what the righ...
23
May 17, 2021

Ep. 23: Social Media Content and Advertising Platforms

How often should I be posting? What type of content should I be posting? How do I know what advertising platform is the best for me? Content is King. This old saying will always be true. Should you post every day? Every other day? Weekly? Monthly? It really depends. Today we’re going to take a look at how often you should be posting content and which type of posts perform the best. It is no secret that advertising can be a powerful way to generate leads and sales. However, knowing what the righ...
22
May 14, 2021

Ep. 22: Running a Sale or Promotion and Managing Reviews

How do I run a sale? How many reviews should I have and how important are they? The number 1 tip to running a sale is to prepare for it. You shouldn't just throw something up there and hope it works. You should have a reason for holding a sale. When we talk about your company online, there's a good chance that we're leaving a review. Whether it's on Google, Facebook, Yelp or another social media platform, we want the people behind the company to know what our experience was like. One way that t...
22
May 14, 2021

Ep. 22: Running a Sale or Promotion and Managing Reviews

How do I run a sale? How many reviews should I have and how important are they? The number 1 tip to running a sale is to prepare for it. You shouldn't just throw something up there and hope it works. You should have a reason for holding a sale. When we talk about your company online, there's a good chance that we're leaving a review. Whether it's on Google, Facebook, Yelp or another social media platform, we want the people behind the company to know what our experience was like. One way that t...
22
May 14, 2021

Ep. 22: Running a Sale or Promotion and Managing Reviews

How do I run a sale? How many reviews should I have and how important are they? The number 1 tip to running a sale is to prepare for it. You shouldn't just throw something up there and hope it works. You should have a reason for holding a sale. When we talk about your company online, there's a good chance that we're leaving a review. Whether it's on Google, Facebook, Yelp or another social media platform, we want the people behind the company to know what our experience was like. One way that t...
21
May 14, 2021

Ep. 21: How to Keep Your Website Healthy

How do I make sure that my website is always running properly? A healthy website is a happy website. Just like you take the time to exercise and eat right, your website needs to be regularly maintained. With so many different ways to track your websites performance and activity, it can be difficult to stay up-to-date on what needs to be done to make sure your website is healthy. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online an...
21
May 14, 2021

Ep. 21: How to Keep Your Website Healthy

How do I make sure that my website is always running properly? A healthy website is a happy website. Just like you take the time to exercise and eat right, your website needs to be regularly maintained. With so many different ways to track your websites performance and activity, it can be difficult to stay up-to-date on what needs to be done to make sure your website is healthy. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online an...
21
May 14, 2021

Ep. 21: How to Keep Your Website Healthy

How do I make sure that my website is always running properly? A healthy website is a happy website. Just like you take the time to exercise and eat right, your website needs to be regularly maintained. With so many different ways to track your websites performance and activity, it can be difficult to stay up-to-date on what needs to be done to make sure your website is healthy. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online an...
20
May 14, 2021

Ep. 20: The Media Mix and How To Track Your Funnel

Is it okay to jump around platform to platform month, to month when doing a media mix? How do I know where people are in the funnel? A media mix is when you're using more than one platform or more than one type of platform. Unless you have a specific reason for moving around, like following your audience, you should not be moving platforms. You want your audience to be exposed to your messaging as much as possible in the same place. You need to understand who's viewing which part and where they...
20
May 14, 2021

Ep. 20: The Media Mix and How To Track Your Funnel

Is it okay to jump around platform to platform month, to month when doing a media mix? How do I know where people are in the funnel? A media mix is when you're using more than one platform or more than one type of platform. Unless you have a specific reason for moving around, like following your audience, you should not be moving platforms. You want your audience to be exposed to your messaging as much as possible in the same place. You need to understand who's viewing which part and where they...
20
May 14, 2021

Ep. 20: The Media Mix and How To Track Your Funnel

Is it okay to jump around platform to platform month, to month when doing a media mix? How do I know where people are in the funnel? A media mix is when you're using more than one platform or more than one type of platform. Unless you have a specific reason for moving around, like following your audience, you should not be moving platforms. You want your audience to be exposed to your messaging as much as possible in the same place. You need to understand who's viewing which part and where they...
19
May 12, 2021

Ep. 19: Retention: The Final Frontier of the Funnel

What is retention? How do you retain customers? Retention is an indicator of customer loyalty. You can have a high retention rate or you can have a low retention rate. The way you retain customers depends on what you set out to achieve before they became customers. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and...
19
May 12, 2021

Ep. 19: Retention: The Final Frontier of the Funnel

What is retention? How do you retain customers? Retention is an indicator of customer loyalty. You can have a high retention rate or you can have a low retention rate. The way you retain customers depends on what you set out to achieve before they became customers. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and...
19
May 12, 2021

Ep. 19: Retention: The Final Frontier of the Funnel

What is retention? How do you retain customers? Retention is an indicator of customer loyalty. You can have a high retention rate or you can have a low retention rate. The way you retain customers depends on what you set out to achieve before they became customers. Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and...
18
May 12, 2021

Ep. 18: Conversions

What is a conversion? How do I get my audience to convert? How does my website affect my conversion rates? Every business or store has a different goal they’re trying to achieve. For example, you may want more sales; others may want more leads; and some may want to increase their email subscribers. However, the one thing that all of these businesses have in common is that they all care about conversion. Their website’s main goal is to convert visitors into customers or leads. It’s important to ...
18
May 12, 2021

Ep. 18: Conversions

What is a conversion? How do I get my audience to convert? How does my website affect my conversion rates? Every business or store has a different goal they’re trying to achieve. For example, you may want more sales; others may want more leads; and some may want to increase their email subscribers. However, the one thing that all of these businesses have in common is that they all care about conversion. Their website’s main goal is to convert visitors into customers or leads. It’s important to ...
18
May 12, 2021

Ep. 18: Conversions

What is a conversion? How do I get my audience to convert? How does my website affect my conversion rates? Every business or store has a different goal they’re trying to achieve. For example, you may want more sales; others may want more leads; and some may want to increase their email subscribers. However, the one thing that all of these businesses have in common is that they all care about conversion. Their website’s main goal is to convert visitors into customers or leads. It’s important to ...
17
May 11, 2021

Ep. 17: Buying Cycles, Buying Funnels and Marketing Bridges

What happens when you take someone who has never heard of you to making a purchase? How do I get someone through my buying funnel? What is a marketing bridge? The term buying funnel refers to the stages that a customer moves through when researching a purchase and finally purchasing a particular product or service. You can consider it as a metaphor for the process your prospect goes through from the initial awareness of your product/service, all the way through the actual point of contact and f...
17
May 11, 2021

Ep. 17: Buying Cycles, Buying Funnels and Marketing Bridges

What happens when you take someone who has never heard of you to making a purchase? How do I get someone through my buying funnel? What is a marketing bridge? The term buying funnel refers to the stages that a customer moves through when researching a purchase and finally purchasing a particular product or service. You can consider it as a metaphor for the process your prospect goes through from the initial awareness of your product/service, all the way through the actual point of contact and f...
17
May 11, 2021

Ep. 17: Buying Cycles, Buying Funnels and Marketing Bridges

What happens when you take someone who has never heard of you to making a purchase? How do I get someone through my buying funnel? What is a marketing bridge? The term buying funnel refers to the stages that a customer moves through when researching a purchase and finally purchasing a particular product or service. You can consider it as a metaphor for the process your prospect goes through from the initial awareness of your product/service, all the way through the actual point of contact and f...
16
May 11, 2021

Ep. 16: Content Marketing

What is content marketing? We're sure you’ve heard this over and over again: You should be focusing on content marketing. It’s an effective way to gain traffic, build an audience, and drive business growth. But what is content marketing anyway? Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to...
16
May 11, 2021

Ep. 16: Content Marketing

What is content marketing? We're sure you’ve heard this over and over again: You should be focusing on content marketing. It’s an effective way to gain traffic, build an audience, and drive business growth. But what is content marketing anyway? Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to...
16
May 11, 2021

Ep. 16: Content Marketing

What is content marketing? We're sure you’ve heard this over and over again: You should be focusing on content marketing. It’s an effective way to gain traffic, build an audience, and drive business growth. But what is content marketing anyway? Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to...