Episodes

Baby Boomers Vs. Millennials...Or Is It? The generational gap between baby boomers and millennials is something that every business owner is bound to encounter.... perhaps you already have? But one generation doesn't have to be at war with the other. Each generation has unique and specific experiences that they can share with one another to improve themselves. That's why in this week's episode of Bella In Your Business, I bring you Steve Dotto who has a unique perspective on the generational gap...

How to Generate FREE Publicity & Marketing for your Pet Business When you generate Free Publicity and marketing in your pet business, you will be able to connect with your community & learn how to truly bring value to your audience. But it is not an easy task Many business owners aren't sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who shares some of the ways she was able to connect with her community during the COVI...

Resiliency, Black Swans, & Perseverance Through The Darkest Times We all have black swan events happen in our life. The Covid-19 Pandemic has definitely been an elephant-sized black swan event to the pet business. It has tested the resilience and patience of a larger number of Jumpers. Today I want to share a lesson on antifragility. Asha Olivia is the owner/operator of Hoby Dogy serving Hoboken, NJ ever since 2012 Asha is also a warrior. For example, she is a stage, four cancer survivor. Asha a...

The Scientific Way To Choose A Pet Sitting Software Choosing a pet sitting software is not an easy task. Maybe you're overwhelmed with all of the different options out there, or even tried them all but just can't decide. It's difficult to determine which features are important to YOU and then to match those needs up with software. In this episode of Bella In Your Business, I sit down with Kristin Young, where she shares her scientific process for successfully choosing a pet sitting software to u...

How To Prevent Your Website Content From Being Snatched Have you ever had your website content snatched? I've had a lot of pet business owners come to me about how other pet businesses STOLE their website content including services and blog posts! What would you do? Could you prove the content was yours? What images have you used? Who would you speak to? This episode was born with my two expert cohosts so that nobody EVER has to go through that. Today, we have Liz Illg, expert wordsmith, who hel...

How To Utilize Video For Your Dog Walking Business If you've been following me for a while, you know that I've been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing - especially right now with everybody being home. If you haven't gotten in yet on the video game, believe me when I say you need to! In this episode, I am going to teach you exactly how. Biggest Takeaway You Don't Want To Miss Video connects you to your au...

7 Day Pet Business COVID-19 Grand Re-Opening Challenge Why are we putting on a 7 Day Pet Business COVID-19 Grand Re-Opening Challenge? By now, most of us are in the "acceptance" phase when it comes to the COVID-19 Pandemic. That means it's time to start thinking about how we are going to JUMP back into full-force once everything clears up. We have to be honest with ourselves and realize that not every client and staff member is going to come back. Some businesses themselves may not even be able ...

How To Recession-Proof Your Small Business After COVID-19 Do you want to RECESSION PROOF YOUR SMALL BUSINESS? KNOW YOUR NUMBERS! You've heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero cloud accounting practice serving as industry leaders for Amazon FBA, eCommerce, and Online Business owners. Founded in 1996, TBLCPA launched into the online world circa 2013, quickly b...

How To Move The Mountain In Your Life Biggest Move The Mountain Take Away You Don't Want To Miss We all have rock bottoms. It may be physically, mentally, emotionally, financially, or something else. If you look at your "rock bottom" as being at the bottom of a mountain, it becomes easier to take that first step. It's really important to focus on "winning" that first 24 hours, and from there - the first week. Day 1 will always be the hardest, but by spending just 15-20 minutes a day climbing you...

How are you doing? Like really doing?Is Covid-19 Messing With Your Head? Lately, I've been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to deal with and I know that it is not easy. But I want you to know that in this unique time, it is more important now than EVER to be on your A-Game. What you choose to do with the majority of your days NOW is going to set the s...

Lately, I've been having A LOT of conversations with pet business owners about whether or not they should close their businesses during the COVID-19 pandemic. I want to be clear - I am NOT advocating that you should close your business temporarily or permanently one way or the other. My purpose here to provide all of the different angles you should consider in order to make the best choice for you, your business, your staff, and your clients. At the end of the day, every business is different. W...

What The Coronavirus Business Impact Means For Your Pet Business It's no secret that the Coronavirus (a.k.a. COVID-19) has caused we have mass panic in our society. As a result it's starting to impact many pet businesses as a result. Pet owners have started telecommuting from home. They have also canceled upcoming trips as well. Because of that, there has been an increasing amount of dog walking & pet sitting cancellations. In this week's podcast, our guests, Erika Godwin, Liz Illg, and I discus...

6 Ways To Create ALL The Graphics You Need For The Next 90 Days If you're feeling overwhelmed with content creation for your pet business, just know that you're not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients! Today, we're going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching....

Skyrocket Your Business With Your Health Let's be honest - sometimes being a business owner sucks. It can be lonely, isolating, and so easy to get inside our own heads. That's why it's critical to take care of yourself first. We have to take care of ourselves so we can set ourselves up for success in our businesses. Today, I brought on Nate Palmer to the podcast to talk about all things fitness, health, and mindset. Nate Palmer is highly passionate about helping humans perform at a higher level....

Quality Over Quantity Of Your Social Media Content It's no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating? To share his 15 years plus years of digital marketing experience, I've brought on Dan Willis. Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your bra...

Are you struggling to find the time and resources to train your employees effectively in your pet-sitting business? Don't let the stress of planning a training session hold you back from ensuring your staff is well-equipped to succeed. Video training is the solution you've been looking for - whether you have new hires or are just looking for a refresher for current staff. Don't waste any more time and effort on overwhelming and time-consuming training methods, give your employees the support the...

Using Video To Increase Sales In Your Pet Business The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman. Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising,...

Remote Managing Your Pet Business I know there's plenty of you wanting to have the luxury of traveling or maybe even relocating away from your pet business but you're afraid of trying to manage your pet business remotely. That's why I brought on one of my personal friends and client, Tiffany Lewis, who manages her business remotely from across the country. Tiffany Lewis founded Pet and Home Care in Potomac, Maryland in 1999 as a one-person pet sitting business. She has since expanded PHC to offe...

How the 90/10 Rule Can Get Your Dog Walking Business Back On Track Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business? Don't stress! Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track! Andrew and Pete, international keynote speakers, authors and YouTube...

As a coach in the Pet Industry, I have the opportunity to work with pet businesses from all over the world at all different stages of their business. Due to this, I'm able to see trends that spread from the starter businesses to the six-figure businesses and identify what trends are being used to help their business growth and what's simply not working. Thus, every year I write my yearly predictions leading me to the 2020 predictions in your pet business. Biggest Take Away You Don't Want To Miss...

We talk a lot about social media presence and making your business known on the media. However, we don't often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV. To teach us how to get in the media I've brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media. Biggest Take Away You Don't Want To Miss When pet businesses are everywhere and c...

Today I want to share with you the best-kept resource in staying compliant with staff in your pet business. The Pet Industry Coalition is an organization dedicated to educating and advocating for the regulation and compliance of the Pet Industry. To tell you all about it, I've brought on two of the four co-founders, Lauren Cora and Katie Pape. Lauren is the owner of Dogs Deserve It, a dog walking company based out of Chicago, IL. Dogs Deserve It recently celebrated 10 years of service and has ov...

I know with being six days away from Christmas that planning for your dog walking business in 2020 is probably the last thing on your mind. However, I strategically posted this before Christmas so that you have time to get your thoughts flowing. I want to help you come up with a plan to grow and exceed your expectations for business planning in 2020. Biggest Take Away You Don't Want To Miss There's a major difference between planning for your dog walking business and goal setting. Where making p...

I want you to think of all of your pet business systems. Now, think about a time where maybe you told your staff to do something and gave them all of the direction needed to do it but for some reason, they didn't do what you wanted them to do. Do you know what caused the problem? Today I brought on a very special guest, Liz Illg, to share the importance of systems and processes for your pet business. Liz is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in Phoenix area. N...