Episodes

Do you think it's impossible to maintain self-care for pet sitters over the Holidays? Tis' the season for a booming business, kids asking when Santa will come multiple times a day, family festivities and holiday cheer. Yet, you're stuck worrying about your business, keeping your head above the water and possibly planning for 2020. Don't let being an entrepreneur ruin your holiday spirit, instead tune in as I hand out some advice on how to maintain self-care for pet sitters over the Holidays! Big...

One of the best ways to gain exposure to your pet sitting or dog walking company is to host or participate in a holiday pet event. But oftentimes we have no idea what to do, where to do it, or just feel like it takes way too much energy. When I used to have my company, Bella's House & Pet Sitting for 14 years, I would participate and host many events. These events gave me an opportunity to get my name out to the community and a good excuse to walk up to people and talk about my company in a way ...

The idea of being human is so obscure when you think of it. Obviously we are all human. However, nowadays it's becoming more and more necessary to prove that you are human. Especially when it comes to the internet and consistent technological advances. How do we remain human in a fast-paced technological world? The answer isn't as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent and what we want our clients to see. Then, it's about transfer...

Its that time of the year again! When September/October hit and everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section. I think we can all admit that September through December, Holiday preparation takes over. What's wrong with that, right? The holiday season is loved by so many! But not everyone has to deal with the stress of trying to hire during the H...

A lot of growing up has revolved around knowing your worth and the value of yourself. But, what about knowing the worth of your business? Or how the way you perceive your worth and value affects the way your potential clients see your business? Many times, we don't recognize how smart we are and therefore, we are not charging what we are worth. Knowing your worth and the value of your services directly impacts how potential clients see your business in a HUGE way. How do you begin to understand ...

Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren't used to simply sell your business like they've been used in the past, instead, they represent your business. Graphics are the foundation of your brand. They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees. Today, I partnered up ...

My social media process is always evolving and it has come a long way. I am constantly evaluating what is working, what isn't, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media. Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won't work this year. I'm sharing how my process has evolved, along with how some other leading social...

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time. Let’s face it, I’ve never, ever had anyone come to me and say… “Oh, I have all this time, and I need to do something.” These tips are going to be quick and dirty because I know how busy you are. Biggest Takeaway You Don't Want to Miss Showing up on social media is as simple as making it a priority in your business! We all have a tendency to carve out time for things we deem...

Email marketing is something that a lot of business owners have an adverse reaction to. They think they're bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why? In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I ...

Today I have Yvonne Heimann, a business efficiency coach at Ask Yvi. She supports digital entrepreneurs by building bulletproof businesses that are so efficient they'll be able to achieve their financial and personal freedom they deserve. Losing her husband to cancer after 2 years of being his caretaker has shown her how important it is to have a self-sustainable business. Now Yvonne lives out her passion by helping her clients streamline their existing processes and implement tech to automate t...

People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you've ever felt this way, don't worry, you're not alone. I'm sharing seven things you can do when you're lost on what to share on your social media. Biggest Takeaway You Don’t Want To Miss Be inspiring to your community and think local. Are there events in your community that...

Picture this... there's a huge gala going on in your community. Everyone is dressed to the nines and it's a very high ticket event. There are local celebrities there and while at dinner they're talking about their pets, imagine if your company's name came up. Here's another example, you're in a local Facebook group and someone is about to go on vacation, but they forgot to book a pet sitter until the last minute. They were so focused on creating a great trip and their normal pet sitter isn't ava...

I'm coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I've found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients than they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it's really hard to get there. Biggest Takeaway You Don’t ...

I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I'm going to be talking about why Rover (or any other app or hobby sitte...

What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I'm really excited to talk to you all about Facebook Groups! We've talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I'm actually going to take it to a higher level....

Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it's all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don't want to miss this one. Show Highlights Who Is Jessika Phillips? [3:00] How do I get s...

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book "Instagram For Business for Dummies" and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her. Show Highlights Who Is Jenn Herman? [2:25] Why Do I Need Instagram In MY Business? [4:30] What Are The Different Ways Consumers Can Use Instagram? [6:55] How Do We Figure Out HOW Our Audience Con...

This week for the Best of Bella series we are replaying episode 95 with Niki Ramirez. Niki is a wealth of information for everything human resources related, she is also a monthly guest in the Jump Consulting Mastermind. A lot of pet sitters and dog walkers may think that they're too small to afford an HR specialist like Niki, but in actuality, it's one of the biggest things you can have on your team. Listen intently to see how she helps pet sitters and dog walkers and everything you can learn. ...

Bella chose episode 56 with Lain Ehmann to be part of the Best of Bella series because it was one of the most downloaded episodes of Bella in Your Business. Bella and Lain dive in deep on branding and how to make your website stand out. They talk about figuring out who you are as a brand and a business, Lain even offers a free download to help you! Show Highlights Who is Lain? [3:25] What mistakes do small businesses make on their website? [4:30] How can you correct the issues? [7:00] What is me...

We're taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again. Original Show Notes: Navigating social media can be pretty difficult, especially when it comes to your online business. Of...

Bella chose this episode to be part of the Best Of Bella series because it is with Joey Coleman. She first saw him live at Social Media Marketing World 2017 and his presentation skills blew her out of the water. Without further ado, she wants all of you to experience Joey and his First 100 Days methodology. Time Stamp How has Joey done and accomplished the things in his life? [4:40] What is the First 100 Days methodology? [8:10] Is there a direct correlation between telling stories and solving p...

Welcome back to another episode in the “Best of Bella” series. Bella chose this episode with Carey Conley, because her story and purpose on this planet are so inspiring. Bella and Carey talk all about vision and if you let yourself soak in this episode it will set you on the path to success. Show Highlights Why does Carey say that "Vision is Victory" especially for entrepreneurs? [3:40] How do you get through the stumbling blocks to get your vision down on paper? [8:20] What happens when you try...

This episode is part of the "Best of Bella" series. Bella chose this episode with Marcus Sheridan as one of the best for many reasons. Marcus is one of her favorite human beings, they go on a deep dive of content marketing and his book "They Ask, You Answer". She doesn't want you to be making the mistake that she sees others doing when blogging, even if you've listened to this episode before you'll want to give it another listen. Bella and Marcus discuss: The philosophy of "They ask, you answer"...

This episode is part of the "Best of Bella" series. Bella chose this episode with a former state auditor as one of the best, because she loves being able to bring unique experts to you. If you missed this episode the first time around you'll be pretty surprised by what you hear. Main Topics Bella and Katrina first discuss a big controversy in the pet sitting industry, which is misclassification of employees as either independent contractors or employees. Katrina outlines some key indicators that...