Episodes
223
Jan. 6, 2021
Episode 223: How To Promote Inclusivity with a DEI Statement In Your Business
The Importance of Diversity, Equality and Inclusivity in Your Business. Hannah Boike is a hiring and recruiting professional with WalkerScout. WalkerScout is a unique RPO (recruitment process outsourcing) provider. Its mission is to help dog walking, dog daycare, and dog training businesses scout, hire, and support their teams. She is very passionate about implementing kindness, inclusivity, and diversity in the hiring process. She believes social justice, having empathy, and connecting with oth...
221
Dec. 9, 2020
Episode 221: Will My PPP Loan Be Forgiven?
Many of you have gotten a PPP Loan with hopes that it would be forgiven. Currently, the 28 weeks have passed and you might have started to see some people starting to say my loan was FORGIVEN. What is this all about and how can you do the same? This week, I moved my regularly scheduled content around to get you this time-sensitive topic. I reached out to Linda and Trevor who have over 60 years of experience combined in the financial services industries. Linda Rey has owned, bought, and sold a bu...
220
Dec. 2, 2020
Episode 220: The Good, The Bad, and the Ugly of Creating Our Own Video Training Series
Creating Video Training And It’s Process It’s not easy, we know it. Creating video training for your business is a lot of processes you need to think about, from the ideas, scripts, production team, supplies, post-editing, and more but the process makes it the perfect way to make training more exciting and engaging for your employees You need to execute that idea of yours and showcase your education to teach them what it means on going above and beyond. Do it cause without a doubt I now “YOU” ca...
222
Dec. 1, 2020
Episode 222: 4 Reasons To Be Happy That Rover Partnered with Walmart
Did you hear the news? Rover pet care actually partnered with Walmart. I’m going to tell you why there are four reasons why you as a professional dog walker and pet sitter should actually be happy in this as a pet sitting and dog walking business owner. Biggest Takeaway You Don’t Want To Miss: This will be great exposure for the pet sitting and dog walking industry. First time clients will try a professional dog walker. so make sure your website and sign up process are on point. We are a luxury ...
219
Nov. 18, 2020
Episode 219: Marketing Mistake: Are You Hiding The Best Kept Secret In Your Business?
Why The Market Is Saturated With Privately Owned Pet Care Companies Dying To Be A Top Dog and The Solution Are you making this marketing mistake in your pet business? As an entrepreneur and business owner, everyone has a unique value proposition or what we call the "Secret Sauce". Most of us don't know, but we all have something unique about our businesses. We just need to dig deeper and discover where our business does well and to send that message about our brand. Today we'll be talking about ...
218
Nov. 11, 2020
Episode 218: Why Most Video Training Doesn’t Work And The Solution
Are you an entrepreneur or business owner struggling to create effective video training for your employees due to a lack of videography and editing skills? Don't let the hurdles of inadequate lighting, software, and equipment hold you back from providing your staff with the training they need to succeed. There are customizable methods available, but without the proper tools and know-how, it can be a cumbersome and frustrating process. Video training doesn’t have to be long, slow, and boring. Our...
217
Nov. 4, 2020
Episode 217: Major Solutions and Problems to Video Training
Pet Care Team Training is specific, streamlined, and simple engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. Video training doesn’t have to be long, slow, and boring. As an entrepreneur and business owner, you can customize your training through Pet Care Training’s paw print to keep your "Secret Sauce" and have a way...
216
Oct. 28, 2020
Episode 216: What You Need To Get Your Pet Business Out Of The Covid Crisis
Pet Business Covid Crisis Survive and Thrive Mastermnd The Pet Business Covid Crisis isn't going away anytime soon. Things aren't going back to normal. They will never be the same again. Consumer spending online is through the roof. Pivots are being made. Businesses are closing while others are soaring. If you want a fighting chance, then this episode is for you. If you have decided you will "wait it out" or keep your business at the low numbers and hunker down, then this episode isn't My Jumper...
215
Oct. 22, 2020
Episode 215: Getting In Control of the Financial Numbers in Your Business with Jamie Trull
Financial Literacy Getting In Control of the Financial Numbers In Your Business with Jamie Trull Jamie Trull is a Financial Literacy Coach and Profit Strategist. She's fired up about helping small business owners overcome the overwhelm and anxiety of business finances. After leaving the corporate world in favor of a more balanced life. Jamie founded her Virtual CFO company, Balance CFO LLC. and quickly realized that there was an educational void for smaller business owners and self-employed indi...
214
Oct. 14, 2020
Episode 214: New Ways To Build Your Teams Confidence and Selling Skills
Looking for a unique way to build self-confidence in your team? Today's podcast is all about confidence. Chris Trew is a touring comedian, sportswriter, and creative coach. He uses his background in improv comedy to help people find their funny whether they are using it for performance or self-improvement. His work has been featured at events like SXSW and San Diego Social Media Day and festivals of all kinds all over the country. His foundation of Improv Comedy provides the framework for everyt...
213
Oct. 7, 2020
Episode 213: How UGC Can Create a Buzz About Your Dog Walking Business and Bring You New Clients
How User Generated Content or UGC Can Create a Buzz About Your Dog Walking Business and Bring You New Clients HAve you considered User Generated Content to create buzz for your dog walking business? Let me introduce you to Tyler. Tyler J. Anderson is an investor, entrepreneur, podcaster, and speaker. Day-to-day you’ll find him leading the team at Casual Fridays. Since 2009, Tyler and his team have played significant roles in digital and social media marketing campaigns for hundreds of hotels and...
212
Sept. 30, 2020
Episode 212: How To Start A Podcast
How To Start A Podcast If you have ever wanted to know how to start a podcast, today is your lucky day. Chris Laning is a Voice Over Artist, Podcast and Dailicast Producer and Host, Audio Editor, Audiobook Narrator, and a Creative Writer. He is a former Web Developer (primarily ColdFusion, Javascript, MSSQL) who is as comfortable behind a mic as a voice-over artist (everything from commercials to character voices and explainer videos) and as a podcast host. He has also been editing spoken word a...
211
Sept. 23, 2020
Episode 211: Marketing Tips From A Pro Through Tough Times
Marketing Tips From A Pro Through Tough Times Byron Ingraham is a Facebook Advertising Expert, Best Selling Author, Business Strategist, and a Speaker. He is an Air Force Veteran turned entrepreneur. The reason he decided to become an entrepreneur is to give himself the freedom to help individuals achieve their dreams in business. He also helps local businesses systematically leverage Facebook ads to generate leads online. In addition, he assists entrepreneurs and business owners in achieving th...
209
Sept. 2, 2020
Episode 209: Why You Need Video Training for Your Pet Care Staff in 2020
Why Your Pet Care Business Needs Video Training for New Staff in 2020 Liz Illg is a Business, Content, and Systems Consultant. Liz and her team take an all-inclusive approach to finally bring your vision to life. They specialize in building the systems and operating foundation that will help you truly take off and scale your business, or writing the one-of-a-kind marketing materials that will get you NOTICED. All you have to do is tell her the idea, approve the final product, and put it to work ...
208
Aug. 27, 2020
Episode 208: Easy Ways To Repurpose Content into Videos
Bella knows that you probably feel like making video content for your business is a tough task. to get creative, especially during 2020 is a tough thing to do. We are in survival mode and growth mode just trying to get back to the new normal. That is why Bella is suggesting you repurpose content into videos. Today, Bella is going to teach you why you don't actually need to be creative to make videos and how you can take what you've already got and reuse that. It is important to realize that not ...
207
Aug. 19, 2020
Episode 207: The Power of Snackable Videos In Your Pet Business
Learn what snackable videos are and how easy it is to create and reuse in your pet sitting or dog walking business.
206
Aug. 12, 2020
Episode 206: The Step By Step Process For Creating Promotional Dog Walking Videos
If you are a dog walker and need more clients, then you want to watch this Creating promotional dog walking videos podcast. Today you will discover the simple easy to use step by step process to quickly and easily creating promo videos for your dog walking or pet sitting business. Creating Promotional Dog Walking Videos Show Highlights Popular misconceptions about creating promotional videos What is the ideal length, aspect ratio, basics The Four Pillars that make a promo video great How to alle...
205
Aug. 6, 2020
Episode 205: How to Use Funnels To Easily Create Video Content
Would you like to learn how to use your pet business marketing funnels to create your video content? Structured properly you should have several campaigns going for all three stages of your funnel. Awareness campaigns are typically a top of funnel or TOFU activity. Lead generation campaigns are geared more for the Middle of Funnel or MOFU , and your conversion campaigns are the Bottom of Funnel of Bofu. In all three instances, you can use the offers for all of these campaigns to create videos th...
204
July 29, 2020
Episode 204: How Your Vision and Focus Can Scale Your Business Fast with Joanna Price
How have you separated your pet business brand from the rest of the pack (yes pun intended. )? Joanna Price is the Owner of Woofin’ It Pet Concierge. It is her vision, tireless work ethic, and passionate commitment to pets that has grown her business from the seeds of an idea to the best Dog Walking and Pet Sitting service brand in Frederick, with 5 team members. Additionally, her commitment to exceeding expectations and delighting clients is evident in their references (affectionately referred ...
203
July 22, 2020
Episode 203: The Difference Between Customer Service VS Customer Experience Could Increase Your Profits
The Difference Between Customer Service VS Customer Experience Could Increase Your Profits What is your customer experience in your pet care business? For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall experience. Hundreds of companies across three cont...
202
July 15, 2020
Episode 202: How to Communicate, Persuade & Close like an Experienced Trial Lawyer
How to Communicate, Persuade, & Close like an Experienced Trial Lawyer In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge busines...
201
July 8, 2020
Episode 201: Stop Preparing, Start Doing with Olenka Cullinan
Stop Preparing, Start Doing with Olenka Cullinan Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to up-Level their business and mindset via on-line Bootcamp, iStartFirst Women's Summit, and delivering keynotes and workshops for companies nationwide & globally. Olenka has developed a“Backbone of Success”™ method that helps female leaders to take action, get paid their worth and show up like a BOSS-Babe. Olenka’s work globally, combined with humor and personal experiences l...
200
July 1, 2020
Episode 200: If I’ve Taught You Anything…
Lessons Learned In Life: If I've Taught You Anything... Wow - 200 episodes- of lessons learned. 200 episodes of me (hopefully) providing you value, nuggets of wisdom, and lessons that you can take and apply into your business. It's been an honor to record, produce, and publish this podcast for you all every single week for the past few years. On this episode, you'll find that it's a bit different than the usual format. From my heart to yours, I want to share with you some lessons learned over th...
199
June 17, 2020
Episode 199: How To Do Virtual Meet and Greets In Your Pet Business
How to do Virtual Meet and Greets In Your Pet Business One of the "blessings" of our new normal under COVID-19 is that it has opened the realm of finding virtual alternatives to our everyday processes. One of these alternatives is virtual consultaations for pet sitters. That's where you hop on a video call with your potential client and host your meet and greet - virtually! Nikki & Steph, co-owners of Dog Jogs, have actually transitioned to now conducting ONLY virtual meet and greets, and have a...