Referral marketing tips from Dr. Ivan Misner, Founder and Chief Visionary Officer of BNI
Just like a successful BNI chapter, a successful Power Team needs structure, accountability, engagement, leadership, and communication.
Dr. Oudi Abouchara explains the origin of the Four Cs and the best way to assess your Competence, Credibility, Clarity, and Connectivity.
Dr. Misner shares 12 lessons he learned in 35 years of consecutive growth as BNI went from Garage to Global.
The first "C" in Work Your Network with the Four Cs is Competence. Competence is a prerequisite for Credibility in terms of referral passing.
Work Your Network teaches you how to progress on the Referral Confidence Curve with Competence, Credibility, Clarity, and Connectivity.