Episodes

Specificity is everything. Knowing who your client is inside and out connects you with the right people. The ones who you know you can really help. The ones you’re excited to work with. The ones who will tell their friends about how you’re a total game changer. It’s more than demographics. It’s knowing their pain points, their worries, their fears and how you’re the best person to help them fix it. Sometimes you know it because you lived those same paint points, worries and fears. And if that...

Specificity is everything. Knowing who your client is inside and out connects you with the right people. The ones who you know you can really help. The ones you’re excited to work with. The ones who will tell their friends about how you’re a total game changer. It’s more than demographics. It’s knowing their pain points, their worries, their fears and how you’re the best person to help them fix it. Sometimes you know it because you lived those same paint points, worries and fears. And if that...

Specificity is everything. Knowing who your client is inside and out connects you with the right people. The ones who you know you can really help. The ones you’re excited to work with. The ones who will tell their friends about how you’re a total game changer. It’s more than demographics. It’s knowing their pain points, their worries, their fears and how you’re the best person to help them fix it. Sometimes you know it because you lived those same paint points, worries and fears. And if that...