Episodes

In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy. “There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.” —Bill Swallow Related links: Localization strategy: Your key to global markets Localization best pr...

In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope. “When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps. It’s increments. It’s important to realize, yes it’s limiting, but you can take that and make it an advantage.” —Alan Pringle Related links: ROI for content strategy: getting around roadblocks The Scriptorium approach to content strategy Twitte...

In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content. “One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.” —Chip Gettinger Related links: Content strategy pitfalls podcast: change management Change management du...

In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning. “You need to be mindful about how what you’re doing is going to impact other groups. You can’t just assume they’re going to play ball when you start rolling out a new strategy. Make sure they’re not only on board in theory, but that they are pretty much committed to the success of the project because they should have a stake ...

In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning. “Another thing that is really helpful is doing a pilot project or proof of concept, because that can help you look at a small but essential piece of your strategy and see how that works, and what goes wrong or what goes in an unexpected direction during that pilot.” — Gretyl Kinsey Related links: ROI for content strategy: getti...

In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA, and how it can benefit your organization. “So often we see companies wasting a lot of time copying and pasting. This idea of reuse saves time and money, and then it also helps to maintain that consistency across your organization.” — Elizabeth Patterson Related links: LearningDITA course: Introduction to reuse in DITA LearningDITA course: Ad...

In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content. I think the conditional processing is a huge benefit as well. You can have a lot more interactivity built in without that human interference. — Kaitlyn Heath Related links: DITA Learning and Training (podcast) DITA for learning content: The Learning and Training specialization LearningDITA: Self-paced, online DITA training. ...

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger. In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity. — Sarah O’Keefe Related links: Content strategy after mergers and acquisitions Change management during merger...

In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts. Related links: Defining a content strategy The Scriptorium approach to content strategy Content strategy patterns in the enterprise Twitter handles: @sarahokeefe @billswallow Transcript: Sarah O’Keefe: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helpe...

In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before. Related links: Content strategy ROI (podcast) Back to school: measuring content strategy ROI XML ROI calculator Twitter handles: @alanpringle @gretylkinsey Transcript: Gretyl Kinsey: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has ...

In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy. Related links: The Scriptorium approach to content strategy Twitter handles: @sarahokeefe @PattersonScript Transcript: Elizabeth Patterson: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 55,...

In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years. Related links: Scriptorium 20th anniversary 20th anniversary and web site updates Twitter handles: @billswallow @sarahokeefe @PattersonScript Transcript: Elizabeth Patterson: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage,...

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible? Related links: XML business case calculator Smart content for marketing: automated rebranding Twitter handles: @billswallow @PattersonScript Transcript: Elizabeth Patterson: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1...

In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like. Related links: Making the most of your conversion to XML, part 1 Making the most of your conversion to XML, part 2 About special guest, Mark Gross: Mark Gross, President of DCL, is a recognized authority on XML implementation and document conversion. Mark’s company, DCL, which stand...

In episode 51 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with vendors at the CMS/DITA North America conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast. Interviewees: Ulrike Parson, Parson AG Tulika Garg, Adobe Divraj Singh, Adobe Radu Coravu, SyncroSoft Val Swisher, Content Rules Related links: The age of accountability: Unifying marketing and technical content with Adobe Experienc...

In episode 50 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with attendees at the CMS/DITA North America conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast. Interviewees: Greg Stauffeneker Jacqui LaLiberte James Clyburn Larry Kunz Twitter handles: @PattersonScript @gretylkinsey @larry_kunz The post CMS/DITA NA conference interviews: part one (podcast) appeared first o...

In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it. Related Links: easyDITA.com easyDITA ROI calculator Scriptorium XML business case calculator DITA North America is almost here! See Stephani Clark of Jorsek and Scriptorium consultants present at CIDM DITA North America (April 15-17): Stephani Clark will present Herding Cats: How F5 got SMEs to give up P...

In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation? Twitter handles: @alanpringle @sarahokeefe @billswallow The post Open file formats in your digital transformation (podcast) appeared first on Scriptorium.

In episode 45 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discover the unexpected places where organizations are using smart, structured content. Related links: 2019 trend: Smarter content in unexpected places Rebranding as a business case for XML InDesign XML for well-designed print layouts Highly designed content (podcast) DITA adoption beyond product content Twitter handles: @alanpringle @sarahokeefe @billswallow The post Smart content in unexpe...

In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate? Content strategy definitions: The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. – Kruse Control, Inc. Great content is created for a specific purpose, and this purpose needs to be defined. Ask yourself if you are creating c...

In episode 43 of the Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss how and when to identify the proper tools for developing and managing content. Related links: Content strategy pitfalls podcast: tools (transcript) Tools are not a content strategy Tools, the content strategy killers Twitter handles: @alanpringle @gretylkinsey The post Tools selection podcast appeared first on Scriptorium.

In episode 41 of the Content Strategy Experts podcast, Alan Pringle, Bill Swallow, and Sarah O’Keefe identify the obvious (and not-so-obvious) stakeholders of content strategy processes: who should have input on a project and why? Related links: Content strategy requirements: real or fake? Content strategy step one podcast (transcript) Twitter handles: @alanpringle @sarahokeefe @billswallow The post Content strategy stakeholders podcast appeared first on Scriptorium.

In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions. Related links: Dessert picture 1 Dessert picture 2 Twitter handles: @sarahokeefe @gretylkinsey @billswallow The post Potluck strategy podcast appeared first on Scriptorium.

In episode 39 of the Content strategy experts podcast, Bill Swallow briefly interviews attendees and vendors at LavaCon 2018 about trends, challenges, and take-aways from the conference. Thank you to Jack Molisani, Jodi Shimp, Christina Brunk, Alyssa Fox, George Bina, Dave Kerfoot, Caroline Couvrette, and Liz Fraley. Related links: Content (conference) strategy podcast (transcript) LavaCon.org Twitter handle: @billswallow The post LavaCon 2018 recap podcast appeared first on Scriptorium.