Episodes

In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals. Resources: Full transcript Back to ...

In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm out specialized tasks to expert contractors. Many thanks to Danielle Marie Villegas (@techcommgeekmom). A discussion on her Facebook page sparked the idea for this podcast. Resources: LearningDITA.com T...

In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change? Resources: Content strategy and change resistance Webcast: The technology is the easy part! Leading through change The good manager litmus test: process change Moving past content strategy roadblocks Content strategy vs. the undead Beware the m...

In this podcast, Sarah O’Keefe and Bill Swallow discuss the client-consultant relationship. What is it like working with a content strategy consultant? How can consultants help? How deep do such engagements go? Resources: Keys to content strategy: consultants Do I need a content strategy consultant? Consulting lite: life at Scriptorium Content strategy failure in ten easy steps Moving past content strategy roadblocks The Content Strategy Network Content Strategy Network: Is structured content ...

Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing highly designed content and solutions for exerting more control over your design in a publishing environment with automated formatting. Resources: DITA to InDesign: getting your paragraph styles i...

2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… What’s changed, what’s stayed the same, and what does the future look like? Resources: Scriptorium 20th anniversary Content Strategy 101 Localization strategy: Your key to global markets (white paper) The age ...

In this podcast, Sarah discusses content accessibility with Char James-Tanny. What makes content accessible? How can content creators include accessibility in their planning process? What happens if you do not provide accessible content? Resources Web Content Accessibility Guidelines (WCAG) 2.0 Accessibility Checklist for Web Writers (but applies to all) WebAIM articles WebAIM Color Contrast Checker Making Documents Accessible (refers to Microsoft Office but the Word tips can be used with Fra...

In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning. Resources Localization strategy: your key to global markets white paper Twitter handles: sarahokeefe alanpringle billswallow Additional contact information The post Localization strategy: not just cost minimization appeared first on Scriptorium.

In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging. Resources The age of accountability: Unifying marketing and technical content with Adobe Experience Manager white paper Twitter handles: sarahokeefe gretylkinsey Additional contact information The post Convergence of marketing and technical content appeared first on Scriptorium.

In this podcast, Alan, Bill, and Sarah discuss some of the characteristics of typical DITA projects. What is DITA? What are some reasons why you might move to DITA? What are some of the common challenges when implementing DITA? How does publishing work? Resources LearningDITA.com: a resource for learning about DITA, from what it is to authoring to publishing DITA content strategy: advantages, disadvantages, and determining if it’s right for you Calculating the ROI of DITA: an overview of qu...

In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring? Resources Structured authoring and XML white paper: Introduction to structured authoring Top eight signs it’s time to move to XML: Indicators you need to implement structured authoring XML product literature: How XML-based workflows streamline the development of product literature Twitter handles: sarahokee...

Content strategy, localization strategy…and pasta? The post The Content Strategy Experts podcast launch appeared first on Scriptorium.