Episodes

In episode 38 of the Content strategy experts podcast, Kaitlyn Heath and Gretyl Kinsey discuss the beginning steps in implementing a new content strategy. Read the Full transcript of Content strategy step one podcast. Related links: Battling content strategy inertia podcast (transcript) Get that content strategy funding: show them the money Content strategy failure podcast (transcript) Twitter handles: @gretylkinsey @kheathScript The post Content strategy step one podcast appeared first o...

In episode 37 of the Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe teach you how to ensure your content strategy fails. From experience, they give examples of exactly what makes a content strategy unsuccessful. Related links: Battling content strategy inertia podcast (transcript) Content strategy pitfalls podcast: risk management (transcript) Twitter handles: @alanpringle @sarahokeefe The post Content strategy failure podcast appeared first on Scriptorium.

In part two of two, Lightweight DITA (LwDITA) committee co-chairs, Carlos Evia and Michael Priestley, elaborate on LwDITA’s development, including use scenarios and user testing. Related links: Lightweight DITA podcast: part 1 (transcript) Creating Intelligent Content with Lightweight DITA, By Carlos Evia Content strategy pitfalls podcast: risk management (transcript) Twitter handles: @gretylkinsey @carlosevia @Ditaguy The post Lightweight DITA podcast: part 2 with guests Carlos Evia and M...

In part one of this two-part podcast, Carlos Evia and Michael Priestley talk to Gretyl Kinsey about Lightweight DITA (LwDITA): how it was conceived, the target audience, and the problems they hope it will solve. Look out for part two on September 10th. Related links: Lightweight DITA: An Introduction Version 1.0 Taking the DITA troubleshooting topic for a spin DITA is everywhere podcast (transcript) Twitter handles: @gretylkinsey @carlosevia @Ditaguy The post Lightweight DITA podcast: part...

In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes? Related links: A hierarchy of content needs Content strategy across the enterprise podcast with guest Alyssa Fox (transcript) Content strategy ROI podcast (transcript) Content strategies pitfalls podcast: tools (transcript) Twitter handles: sarahokeefe alanpringle The post Battling content strategy inertia podcast appeared first on Scriptorium.

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration. Related links: Content strategy pitfalls podcast: silos (transcript) Content strategy pitfalls podcast: change management (transcript) Twitter handles: @alanpringle @billswallow The post Content strategy pitfalls podcast: migration appeared first on Scriptorium.

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Gretyl Kinsey and Jake Campbell talk about the risks involved with putting a new content strategy in place and what you can do to minimize them. Related links: Full transcript of Content strategy pitfalls podcast: risk management Content strategy pitfalls podcast: change management Content strategy versus human nature Change management during mergers Twitter handles: gretylkinsey...

In this podcast, Alan Pringle and Bill Swallow discuss various industries adopting the DITA standard and what kinds of content they produce. Related links: DITA adoption beyond product content Content interoperability: interview with Laura Meyer Cancer staging information podcast Content interoperability Twitter handles: alanpringle billswallow The post DITA is everywhere podcast appeared first on Scriptorium.

In this podcast, Gretyl Kinsey and Jack Molisani talk LavaCon: What goes into planning the conference and how can you get the most out of it? Related links: LavaCon website, twitter, and facebook Getting the most out of conferences – the hallway track Learning DITA Live 2018 Course Twitter handles: gretylkinsey JackMolisani The post Podcast: content (conference) strategy appeared first on Scriptorium.

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Gretyl Kinsey and Bill Swallow discuss common change management problems and how to make sure your content strategy accounts for them. Related links: Content strategy versus human nature Content strategy pitfalls podcast: silos Change management during mergers Twitter handles: gretylkinsey billswallow The post Content strategy pitfalls podcast: change management appeared first o...

Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting. Twitter handles: Sarah O’Keefe Alan Pringle Bill Swallow Links: Podcast: You are not unique The rise and fall of #contentstrategy The post Podcast: content strategy and management consulting appeared first on Scriptorium.

In this podcast, Bill and Alan discuss the myth of uniqueness; the unique needs of published content are not always the best criteria for determining content processes. Twitter handles: Alan Pringle Bill Swallow The post Podcast: You are not unique appeared first on Scriptorium.

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss content silos, how they come to be, and how to deal with them. Related links: Single-sourcing is dead. Long live shared pipes! Content strategy pitfalls podcast: tools The post Content strategy pitfalls podcast: silos appeared first on Scriptorium.

The first in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy. Related links: Tools are not a content strategy Tools, the content strategy killers Authoring tools do matter The post Content strategy pitfalls podcast: tools appeared first on Scriptorium.

In this podcast, we interview Alyssa Fox about aligning content strategy across marketing and technical communication and discuss her leadership role in the Society for Technical Communication. Twitter handles: Alyssa Fox Sarah O’Keefe The post Content strategy across the enterprise podcast with guest Alyssa Fox appeared first on Scriptorium.

This podcast features special guest Ed Marsh of the Content Content podcast. Scriptorium’s guest appearances on the Content Content podcast inspired us to start our own. In this episode, Gretyl Kinsey and Ed Marsh discuss content strategy and how it applies to the world of podcasting, solutions to the ever-present problem of content silos, how to find your tribe at events like LavaCon, and more. Resources: Content Content podcast edmarsh.com LavaCon Portland 2017: find your tribe Twitter hand...

Bill Swallow discusses the possibilities and the limitations of machine translation tools such as Google Translate. When is Google Translate good enough and when do you need professional (human) translation? Resources: Is Google Translate good enough (article version)? Hierarchy of localization needs LearningDITA Live registration Featured image: ©jarretera/123RF.com The post Is Google Translate good enough (podcast) appeared first on Scriptorium.

For the New Year, we have a set of content-related resolutions. Our content needs to lose weight, exercise, and much more. Sarah, Bill, and Alan discuss how to improve content in 2018. Resources: Podcast on finance in technical communication with Erin Vang New Year’s resolutions, content strategy edition The post New Year’s resolutions for content (podcast) appeared first on Scriptorium.

There are special considerations when localizing DITA content. In this podcast, Bill Swallow and Simon Bate discuss the conventions available in DITA for localization, and share anecdotes and advice to help you circumvent localization problems. Resources: Localization and the DITA Open Toolkit DITA localization for output Revisiting the ROI of DITA Webcast: Localization and the DITA Open Toolkit Localization strategy: Your key to global markets (white paper) A hierarchy of localization needs ...

How can faster access to cancer staging information lead to better diagnoses and improved patient care? What if cancer staging content could be integrated into electronic medical records and accessed via API instead of just in a printed book? We discuss these questions and more with guest Laura Meyer Vega of the American Joint Committee on Cancer in this podcast recorded at LavaCon 2017 in Portland, Oregon. Resources: Content interoperability case study Content interoperability: interview wit...

In this podcast, Alan Pringle and Sarah O’Keefe discuss the history—and health—of the PDF format. Is it still useful in today’s connected world? Are there business reasons to distribute PDF files—and not to? Resources: Four years later, PDF is not dead The PDF roadblock XML product literature Twitter handles: alanpringle sarahokeefe The post The death of PDF (podcast) appeared first on Scriptorium.

In this podcast, Gretyl Kinsey and Sarah O’Keefe discuss DITA specialization, or the process of creating new structures from existing ones. What is involved in developing and testing a DITA specialization? What are some risks and benefits you should consider before specializing your DITA content? Resources: DITA specialization : Extensibility and standards compliance Content interoperability DITA Learning and Training (podcast) Considering the true costs of customized structures: DITA speciali...

Erin Vang of Global Pragmatica LLC discusses the basics of finance for technical communication managers. What do you need to know about budgeting and corporate finance to make your department run smoothly? This podcast is a preview of a presentation that Erin will deliver at tcworld 2017 in Stuttgart, Germany. Resources: Email Erin Global Pragmatica website tcworld event site Twitter handles: erinvang sarahokeefe The post Finance for technical communication with guest Erin Vang (podcast) a...

In this podcast, Gretyl Kinsey and Simon Bate discuss the DITA Learning and Training specialization. How does this specialization work? What are some ways an organization might benefit from using Learning and Training to structure its educational content? What should you consider before implementing a DITA authoring environment with Learning and Training? Resources: LearningDITA.com LearningDITA GitHub repository Learning and training elements DITA for learning content: the Learning and Traini...