Episodes

In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI t...

In this 28th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event. CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead The episode starts with a heartfelt introduction where Brent shares updates on his wife’s health journ...

In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace. CultivatED Marketer Ep. 27 — Moving Beyond the Buzzword: Kim Clark’s Approach on Diversity, Equity, ...

In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world. CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World Leadership in a Post-Pandemic World Our guest for this episode is IABC fellow and Professor in communications and cult...

In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career. CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell Introducing Brooke Estell and her Entrepreneur Career Journey Brent and Matt briefly introduce their guest Brooke Estell before asking her ...

In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace. CultivatED Marketer Ep. 24 — How to Shape Your Career with Dr. Dani LaGree After updates about upcoming local events, Brent introduces Dr. Dani LaGree, bri...

In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications, the shifting demands of internal communications due to the pandemic and great resignation, and advice for young marketers. CultivatED Marketer Ep. 23 — Shifting Demands of Internal Communications with Katie Macaulay Shifting Demands of Internal Communications Brent talks about how internal comms has r...

In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications, the shifting demands of internal communications due to the pandemic and great resignation, and advice for young marketers. CultivatED Marketer Ep. 22 — Growing Importance of Internal Comms Brent and Matt talk to Katie Macauley, Managing Director at AB. Brent introduces Katie and her roles as Managing ...

In this 21st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, continue their discussion with Brad Whitworth, SCMP and IABC Fellow, at the IABC Conference. Brad Whitworth is a thought leader, lecturer and author in organizational communication. Throughout this episode, we discuss different certifications that can help you excel in your career. Brent and Matt talk with Brad Whitworth, communications thought leader. Brent continues their discussion from the previous episod...

In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Brad Whitworth, SCMP and IABC Fellow, at the IABC Conference. Brad Whitworth is a thought leader, lecturer and author in organizational communication. Throughout this episode, we discuss different certifications that can help you excel in your career. Brent and Matt talk with Brad Whitworth, communications thought leader. Brad discusses his early career in broadcast and his current career projec...

Welcome to CultivatED Marketer … In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Darcy Eikenberg at the IABC World Conference 2022. Darcy Eikenberg helps high performance leaders and teams manage through constant change with more clarity, confidence, and control. Throughout this discussion, we talk about how to control your situations and your mindset throughout your career. Before their chat with Darcy Eikenberg, Brent and Matt Provide Event Upd...

Welcome to CultivatED Marketer … In this 18th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Dan Gregory at the IABC Conference. Dan Gregory is the co-founder of The Behavior Report, a coaching program that teaches what moves us, what drives us and what lifts us. Throughout this episode, we discuss human behavior and how to apply it to your marketing strategy. CultivatED Marketer Ep. 18 — Dan Gregory Show Notes Brent Provides Marketing Professional Deve...

Welcome to CultivatED Marketer … In this 17th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat about the upcoming episodes of the show. They cover what has been happening over the hiatus the show has taken, IABC World Conference where they will both be in attendance, and future guests they are hoping to get on the show. CultivatED Marketer Ep. 17 — Next Phase Brent and Matt talk about IABC World Conference and the future of the show. Brent and Matt talk about wha...

Welcome to CultivatED Marketer … In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Eric Hughey. Eric is the founder of the GenWhy Leaders Podcast, which he started to inspire fellow millennials to become the next generation of business leaders and entrepreneurs. Eric is also the owner of Vessel Media, which guides publishers and media brands to new revenue streams through the monetization of new digital products, as well as Leverage Lab, a first-par...

Welcome to CultivatED Marketer … In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Danielle Bond. Danielle is the Chair of the International Association of Business Communicators (IABC). Danielle lives in Melbourne, Australia, where she is the CMO for Aurecon in addition to her role in the IABC. We discuss the IABC, professional development organizations, and assembling the right team. CultivatED Marketer Ep. 15 — Danielle Bond Show Notes Brent an...

Welcome to CultivatED Marketer … In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate. If you haven’t listened to part one, don’t miss it. We chat email marketing...

Welcome to CultivatED Marketer … In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. She leads a team who drives customer-centric marketing through data-driven analytics and insights — with a spectrum of clients from Dairy Queen to Planet Fitness. Jessica is a world-renowned expert who has spoken about email marketing internationally, and she says she goes from “zero to maximum email ma...

Welcome to CultivatED Marketer … In the 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Kristen Majdanics, Senior Vice President of Firehouse Subs. In part two of a two-part discussion, we discuss attributes of a good team member and the different experiences between working in an agency vs. an organization. They close the discussion with a great case study: where your namesake earned you a free sandwich. If you haven’t listened t...

Welcome to CultivatED Marketer … In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior Vice President of Marketing at Firehouse Subs. While she currently leads a team of 20 marketing professionals and provides support to more than 1,200 restaurants, Kristen worked for more than a decade at agencies in the Kansas City and Chicago areas. She graduated with a journalism degree from the University of Missouri in Columbia, and she i...

Welcome to CultivatED Marketer … In the tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. This part 2 of a two part discussion, we discuss a distinctive approach to hiring and what attributes he’s looks for in team members. We also chat supporting non-profits and why it’s so important to help underserved communities. If you haven’t listened to part 1, do. We chat emotional data in marketing and fear as a marketing c...

Welcome to CultivatED Marketer … In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. After a professional start in the mergers and acquisitions world, Grant spent nearly a decade analyzing, valuing and transitioning hundreds of small and mid-market businesses. Eventually, he naturally gravitated toward understanding the 70% failure rates of acquisitions. Grant discovered a quant method that helped assess brand...

Welcome to CultivatED Marketer … In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren’t interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they’ve had over the past six episodes, and look forward to what’s coming up next. CultivatED Marketer Ep. 8 Brent and Matt reflect on the CultivatED Marketer guests and note how each brought different stories and experiences along with them — many of which are related to the themes...

Welcome to CultivatED Marketer … In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolu...

Welcome to CultivatED Marketer … In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-camera acting work. We’ll chat the evolution of marketing communications and the...