Episodes

Welcome to CultivatED Marketer … In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Ben Heisler. Ben is the newly minted host and analyst for Sports Illustrated’s gambling and fantasy sports sections. He most recently was on the other side of microphone as the host and executive producer of the Awful Announcing Podcast. His career has spanned various media including online, radio and TV. We discuss research through informational interviews and job t...

Welcome to CultivatED Marketer … In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, membership negotiation, and organ...

Welcome to CultivatED Marketer … In this third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob’s Kathryn Lorenzen about the importance of networking and obtaining a master’s degree. Before Kathryn Lorenzen … Catching Up With Matt and Brent How has this pandemic impacted marketers and brands? Pivoting business models And polarizing — ...

Welcome to CultivatED Marketer … In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships. The hosts serving as value scientists in talking with author, KCIABC BCS keynote speaker John Hall (left). Before John ...

Welcome to CultivatED Marketer … In the first episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, introduce themselves and the show. They talk about why they started the podcast: to help other marketers and themselves with the ever-changing world of marketing professional development. In addition, they’ll regularly bring on guests to showcase exceptional individuals and work being done in the new Midwest of Kansas City and beyond. Launching show in midst of COVID-19 — but ...

CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades evidenced by: Vibrant corporate communications groups Excellent (and a large number of) mid-size and large agencies Notable professional development organizations Growing start-up, entrepreneurial community of past 12-15 years ha...