Digital Download with Paul Sutton
The latest thinking in marketing, social media and public relations strategy.
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Recent Episodes
How to Use UGC to Build Trust & Affinity
Brilliant user generated content is seen by some marketers as the holy grail. UGC can create greater engagement, build trust and affinity, and provide...
Calling Communicators: Action not Words
The Chartered Institute of Public Relations was founded in 1948 and currently has around 10,000 members. In common with most organisations, the CIPR...
The Disruptors: Take Control of Your Own Destiny
In part two of a duo of shows focused on the communications professionals who are shaking up the industry, we discuss conventional agency models and...
The Disruptors: A Template for the Future of Communications
On the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline...
PR Won’t Survive the Pandemic
Public relations is at a crossroads. Years of failing to adequately address the measurement issue, ignoring associated disciplines like SEO and a steadfast...
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