The Empire Builders Podcast

#071: Apple 1984 Ad - Most impactful commercials of all time

Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days...

#070: PODS – What do you have in your storage?

How storing your stuff got easier, the story of portable on-demand storage.

Dave Young:

Welcome to the Empire Builders Podcast, teaching...

#069: Kenners Star Wars Toys - Thinking outside the empty box.

Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.

Dave Young:

Welcome to the Empire Builders...

#068: Sleemans - John Sleeman - My Aunt had the original beer recipe book

What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer?

Dave Young:

Welcome to the Empire Builders...

#067: RX Bars - Could you fire your Mom?

CrossFit and paleo diets lead to the creation of RX Bars. Starting with only $10K, they sold for over $600M.

Dave Young:

Welcome to the...