What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
What It Means Takes A Hiatus
Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop change.
AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
Women In Security, Holiday Shopping Trends, AI Agents In Content
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing,...
SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT...
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