What It Means: A Forrester Podcast

Recent Episodes

California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

Posted October 16, 2025 • 00:26:22

Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software...

H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

Posted October 2, 2025 • 00:21:55

Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This...

Defining AGI, Measuring AI Search, Agency Swirl Continues

Posted September 18, 2025 • 00:27:28

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode...

Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

Posted September 4, 2025 • 00:21:42

As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as...

Anthropic Lawsuit, AI And Energy, CMO Trends

Posted August 21, 2025 • 00:25:02

As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future...