What It Means: A Forrester Podcast

Recent Episodes

AI Pricing, Outcome-Based Pricing, Developer Productivity

Posted August 7, 2025 • 00:26:01

As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how...

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

Posted July 24, 2025 • 00:24:55

July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful...

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

Posted July 10, 2025 • 00:23:02

In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what...

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

Posted June 26, 2025 • 00:22:00

From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines...

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

Posted June 12, 2025 • 00:23:03

If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode,...