What It Means: A Forrester Podcast

Recent Episodes

Put Employees At The Center Of Your AI Strategy

Posted March 27, 2025 • 00:27:03

What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the...

Encore Presentation: Get Your AI Aligned

Posted March 20, 2025 • 00:20:57

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice...

Finally, An Alternative To 3LOD: Meet Continuous Risk Management

Posted March 13, 2025 • 00:31:24

For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was...

Taming B2B Buying Mayhem

Posted March 6, 2025 • 00:29:07

Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and...

How Can B2B Marketers Adapt To Changing Search Behaviors?

Posted February 26, 2025 • 00:17:38

As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means,...