What It Means: A Forrester Podcast

Recent Episodes

A New Era For Crypto?

Posted January 16, 2025 • 00:38:41

Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And...

Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards

Posted January 9, 2025 • 00:31:01

What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy...

Marketers’ Data Deprecation Denial

Posted December 19, 2024 • 00:31:31

Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means,...

Unleashing Innovation Through Creativity

Posted December 12, 2024 • 00:28:05

Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity...

It’s Time To Think Beyond Marketing-Sales Alignment

Posted December 5, 2024 • 00:32:55

Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry....