What It Means: A Forrester Podcast

Recent Episodes

B2B Buying In The Age Of GenAI

Posted November 21, 2024 • 00:20:39

Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John...

Get Your AI Aligned

Posted November 14, 2024 • 00:21:29

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice...

When Will AI Change Our World?

Posted November 7, 2024 • 00:41:09

With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian...

What Retailers Should Plan For This Holiday Season

Posted October 31, 2024 • 00:30:47

The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research...

Are We Nearing The End Of The Google Era?

Posted October 24, 2024 • 00:33:17

Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands...