What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

AI’s Role In The Public Sector

Posted September 12, 202400:30:58

What are the most compelling AI use cases in the public sector, and what are some of the challenges? Find out as Principal Analyst Sam Higgins shares...

How Close Are We To Killing Passwords?

Posted September 5, 202400:34:33

Are passwords obsolete or still a necessary evil? In this episode, Vice President and Principal Analyst Andras Cser and Principal Analyst Geoff Cairns...

Digital Doubles Vs. Digital Twins: Unraveling The Distinctions

Posted August 29, 202400:29:37

There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization?...

How GenAI Will Transform The Contact Center

Posted August 22, 202400:20:12

Generative AI (genAI) holds tantalizing potential for contact centers, but turning that potential into reality will require overcoming some hurdles....

What Will It Take To Eliminate Medical Deserts?

Posted August 15, 202400:28:35

Medical deserts — geographic areas that lack essential healthcare services — encompass over 80% of counties in the US. How did we get here, and...