What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Top 10 Emerging Technologies For 2024

Posted June 27, 202400:33:39

The pace of technology innovation can make it hard to keep an eye on the tech horizon. In this episode, Vice President of Emerging Tech Portfolio Brian...

Navigating The Disruption Of Broadcom's Acquisition Of VMware

Posted June 19, 202400:23:58

The broad changes Broadcom made in the wake of the deal have technology executives reviewing their technology roadmaps closely. In this episode Principal...

It’s Not The Payment Method That Matters, It’s The Experience

Posted June 13, 202400:33:09

As payment options have proliferated, they’ve become more than just a way to make a purchase. What should brands consider as they develop or add payment...

The Future Of AI PCs: Roadmap To Enterprise Adoption

Posted June 6, 202400:24:33

With AI PCs finding their way into the consumer market this year, the big question is: When will they hit the enterprise market? In this episode, Principal...

Deciphering Cloud Costs: There’s Hope

Posted May 30, 202400:34:18

There are a lot of reasons why cloud cost management is a thorn in the CIO’s side. In this episode, Principal Analyst Tracy Woo describes how FinOps,...