What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

What Makes Journey-Centric Companies Different

Posted May 23, 202400:22:11

Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric...

How Brands Can Steer Clear Of GenAI Backlash

Posted May 16, 202400:28:03

As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the...

Breaking Down The EU AI Act

Posted May 9, 202400:31:27

The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal...

Top Cybersecurity Threats In 2024

Posted May 2, 202400:37:23

In today’s cybersecurity environment, threat detection is key. In this episode, Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington...

The Rise Of AI In The Cloud

Posted April 25, 202400:28:36

How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal...