What It Means: A Forrester Podcast

Recent Episodes

Managing Well In A Hybrid-Work World

Posted March 14, 2024 • 00:23:35

Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s...

What Human And Technical Skills Will Matter Most To B2B Marketers?

Posted March 7, 2024 • 00:26:35

What skills and competencies will B2B marketers need most to succeed in the future? In this episode, Principal Analyst Naomi Marr and VP and Principal...

Will Digital Agencies Disappear?

Posted February 29, 2024 • 00:24:01

As all marketing becomes digital marketing, the need for specialized digital agencies will shrink. What’s in store for the agency landscape, agency...

What Motivates B2B Customers To Become Advocates?

Posted February 22, 2024 • 00:27:12

Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts...

The Trust Advantage For B2B Firms

Posted February 15, 2024 • 00:29:32

Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian...