What It Means: A Forrester Podcast

Recent Episodes

Can AI Help Prove CX ROI?

Posted April 18, 2024 • 00:27:56

Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast...

Mainframe Myth Busting

Posted April 11, 2024 • 00:29:19

If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current...

Why It’s Time To Transform Your B2B Revenue Process

Posted April 4, 2024 • 00:25:31

Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What...

Are You A Better Manager Than A Bot?

Posted March 28, 2024 • 00:30:59

After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President...

How Marketers Can Take GenAI From Pilot Projects To Proficiency

Posted March 21, 2024 • 00:33:06

As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal...